Author: Joanna Pineda

Is GenAI Jeopardizing Your Brand Authority?

My husband and I attended my son’s Cub Scout Blue and Gold Banquet earlier this week. At the end of the banquet, a representative from the National Capital Area Council […]

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DecisionPath Consulting Website Redesign
Posted on February 11, 2011
DecisonPath, a business intelligence consultancy, called on Matrix Group for the redesign of its website, which needed to better communicate the company’s capabilities and experience. More importantly, DecisionPath’s staff wanted the website to serve as the company’s primary marketing vehicle and lead generation tool. SEO and usability were critical components of the website’s design and content. Matrix Group:
  • Developed a user-friendly navigation with [...]
Grocery Manufacturers Association Website Redesign
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Matrix Group partner, Grocery Manufacturers Association (GMA) is the leading voice for food, beverage and consumer product companies and serves many audiences in communicating the interests, research and publications developed by staff and also helps its members produce safe products through a strong and ongoing commitment to scientific research, testing and evaluation. GMA partnered with Matrix Group and Rational 360 on a [...]
International Association of Chiefs of Police Website Launch
Posted on February 10, 2011
Matrix Group  has been a long time partner of the world's oldest and largest nonprofit membership organization of police leaders, the International Association of Chiefs of Police (IACP) who decided to launch an online clearinghouse of information and free resources to help members develop or enhance their agencies' use of social media and integrate the tools into their daily operations. To [...]
Examples of Really Great Donation Pages
Posted on February 9, 2011
mouse connected to a tin can Every December, my husband Maki and I sit down and make decisions about our charitable giving. Once we've decided on the organizations and amounts, we go online and get everything done. What I've noticed is that most organizations have less than optimal donate [...]
Sheet Metal Workers – National Pension Fund Website Redesign
Posted on February 8, 2011

Matrix Group recently worked with the Sheet Metal Workers - National Pension Fund (SMWNPF) on their website,  which  provides pension fund participants with information about the Fund, plan of benefits, financial information, forms, contact information, and frequently asked questions about the Fund.  Matrix Group worked closely with SMWNPF staff to design a "user-centered website" that now speaks clearly [...]

What’s the Best Way to Reach Your Best Friend These Days?
Posted on February 2, 2011
I got a voice mail from a vendor the other day. He left me three numbers and the best times to reach him at each number. One of my Project Managers said she was having a tough time reaching a client. I suggested she try the client's cell [...]
Scrabble Flash
Posted on January 25, 2011
Love this electronic scrabble game. There's so much computing power in these cubes! You'll find yourself addicted.
You Don’t Need a Full Redesign to Improve Your Website
Posted on January 19, 2011
A couple of weeks ago, we unveiled a new home page for the Matrix Group website. We didn't change the overall navigation and we didn't create a new look and feel for the site. All we did was revamp the branding area and re-arrange elements on the home page. Small changes, big impact. Most organizations go years between redesigns. It's [...]

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