You have big goals for your organization. Maybe you want to grow membership, make life easier for your staff, create a better digital experience, or finally fix the systems that arenโt working together.
Matrix Group helps you figure out what needs to change and builds the right digital solutions to make it happen.
We donโt start with a website, an AMS, an app, or a piece of technology. We start with you: your mission, your members, your challenges, and where you want to go.
Then we bring together strategy, design, development, marketing, technology, and decades of association experience to help you get there.
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Our Digital Solutions
What Digital Services Does Matrix Group Provide for Associations?
Matrix Group provides a full range of digital strategy, technology, design, marketing, and support services for associations and member-based organizations. Our services include:
Digital Strategy
MatrixMaxx AMS
Branding & Messaging
Design & Development
Workflow & Integrations
Mobile Apps
AI Solutions
Secure Hosting & Managed Services
Virtual & Hybrid Meetings
Analytics & Reporting
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Why Associations Choose Matrix Group
We Bring Strategy, Association Expertise, and Follow-Through to Every Project.
You donโt need an agency that hands you a solution that looks good but doesnโt fit the way your organization works. You need a team that understands associations, asks the right questions, sees the connections others miss, and can move from big-picture thinking to the details that make it all work. Thatโs how we work at Matrix Group.
Associations turn to us to:
Bring big ideas to life.
Improve every step of the member journey.
Solve problems that span strategy, technology, and operations.
Make complex systems work together seamlessly.
Grow membership, engagement, and revenue.
Get an important initiative unstuck and over the finish line.
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Matrix Groupโs Services
Digital Solutions Built Around Your Goals

Digital Strategy
Not sure what to tackle first? We help you connect your organizational goals, strategic plan, member needs, technology, and data so you can make smarter digital decisions and build a clear plan for what comes next.

MatrixMaxx AMS
A full-featured AMS, built for how associations really work. MatrixMaxx helps you manage membership, events, communications, committees, and operations, in one powerful, easy-to-use platform.

Branding & Messaging
Your organization has a story worth telling. We help you sharpen your message, strengthen your brand, and make it easier for members, prospects, and partners to understand who you are, what you stand for, and why they should care.

Website Design & Development
We design and build custom association websites around your unique audiences, content, business goals, and technology requirements. The result is a digital experience that is intuitive for users, manageable for staff, and built to support the organization long term.

Workflow & Integrations
Weโre not afraid of complicated integrations. In fact, theyโre one of our specialties. We know the association technology landscape inside and out, and we make the pieces work together so your staff spends less time fighting systems and more time getting things done.

Mobile Apps
Give members an easy way to stay connected wherever they are. We build mobile apps around how your members actually engage with your content, events, communities, and resources.

AI Solutions
We believe AI should solve real problems, not just check an innovation box. From AI strategy and search to personalization, smarter content experiences, and AEO/GEO, we help associations put AI to work in ways that are useful, thoughtful, and human-first.

Secure Hosting & Managed Services
Fast, secure, reliable hosting is just the start. We monitor your site 24/7/365 and stay on top of performance, security, updates, and issues, so your team can focus on everything else.

Virtual & Hybrid Meetings
Great meetings donโt happen by accident. From programming and speaker prep to run-of-show and live support, we help virtual and hybrid events feel polished, engaging, and easy to manage.
โWhat an outstanding, expert partner Matrix Group has been to AAHPM. We will continue to tell everyone we know that the level of attention and service you all provide is STELLAR! AAHPM is grateful!โ

Emily Muse
Chief Experience Officer, AAHPM
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Case Studies
Deep dives of client successes.
Website Redesign
Sheet Metal and Air Conditioning Contractors’ National Association (SMACNA)
A modern digital experience that works as hard as SMACNA’s members do.

Website Redesign
Concrete Masonry and Hardscapes Association (CMHA)
Bringing two legacy organizations together through one unified digital experience.

Website Redesign
American Counseling Association (ACA)
Helping counselors find the resources they need and the community they deserve.
Website Redesign
Association of College & University Auditors (ACUA)
A modern digital hub built for learning, collaboration, and professional growth.
Upcoming Event
IFEBP 72nd Annual Employee Benefits Conference: CEO Joanna Pineda Presenting โCommunicating With Plan ParticipantsโCase Study Examples of Successโ
View the Event: IFEBP 72nd Annual Employee Benefits Conference: CEO Joanna Pineda Presenting โCommunicating With Plan ParticipantsโCase Study Examples of SuccessโJoanna Pineda is excited to present a session on, “Communicating With Plan ParticipantsโCase Study Examples of Success” at the IFEBP 72nd Annual Employee Benefits Conference, happening in New…
Frequently Asked Questions
Find answers to the most common questions about our services and delivery process.
What services does Matrix Group provide?
Matrix Group is a full-service digital agency that provides digital strategy, website design and development, MatrixMaxx association management software, branding and messaging, workflow and system integrations, mobile apps, AI solutions, secure hosting, managed services, and virtual and hybrid meeting support.
We work with associations, nonprofits, and member-based organizations to solve digital challenges, improve the member experience, and make technology work better for both staff and members.
Does Matrix Group only work with associations?
No! While associations are a major focus of our work, we also work with nonprofits, for-profits, and other member-based organizations.
Our deep experience with associations means we understand complex membership models, multiple audiences, events, education, certifications, committees, integrations, and the other moving parts that make these organizations unique.
What is the best CMS for an association website?
There isnโt a single CMS thatโs โbestโ for every association. It really depends on how your team works, what you need to integrate with, how much content you manage, and what your long-term goals look like.
At Matrix Group, we work primarily with WordPress and Sitefinity. We think theyโre both strong, reliable platforms and among the best on the market. Weโll work with you to help you figure out which one is the best fit for your organization, your workflows, your systems, and the way your team needs to manage content day to day.
Can Matrix Group integrate our website with our AMS and other systems?
Yes. Matrix Group specializes in complex integrations for associations and has connected websites with nearly every major platform in the association space.
That includes AMS and CRM systems, learning platforms, event tools, online communities, payment systems, email marketing platforms, and more. Our goal is to make your systems work together so data moves where it should and staff spend less time on manual work and more time on the stuff that matters.
Does Matrix Group offer post-launch support?
Yes! At Matrix Group, the launch is the beginning, not the end. The same team that built your digital solution stays involved with ongoing support, maintenance, enhancements, and troubleshooting, while also helping you adapt as your needs change and new opportunities arise.
Can Matrix Group help if a website or technology project with another vendor is stuck?
Yes, and weโre no strangers to this! If a website, app, or other technology project is over budget, overdue, or not meeting expectations, Matrix Group can step in, assess whatโs been built, where the project stands, and create a realistic path forward.
Sometimes that means finishing whatโs already been started, other times it means rethinking the approach. We call these โrescue projectsโ and weโve handled more than a few. Whatever you need, weโre happy to step in and help.
How do we know whether we need a new website, a new AMS, or a broader digital strategy?
Start with the problem, not the platform. Thatโs the Matrix Group way! Weโll help you figure out whatโs actually getting in the way, then help you determine whether the answer is a new website, a new AMS, better integrations, a broader digital strategy, or something else entirely.

