- Why I should give
- What my money supports
- An easy way to make a donation, preferably without having to create a login
- If using a third party payment gateway or network, make it really clear to me what I’m going to see on my credit card statement
- A statement that you won’t rent or sell my information to other charities
Instead, what I usually find is a simple e-commerce form that simply asks me for my credit card information! What a waste of an opportunity to make the case for giving!
So I scoured the Web and looked for effective donation pages. Here are some I love:
Johns Hopkins Giving – This is a microsite devoted entirely to giving. I like the navigation: Why Give, Where to Give, How to Give, Calendar. I also like the branding area, which has great stories about Hopkins students and professors and doesn’t rotate too quickly.
Humane Society – I like how the donation process starts on the home page through a simple form, then continues to a larger form. I think it’s effective to call donors heroes who stand up for animal rights.
Meals on Wheels America – Without support from programs like Meals on Wheels, millions of seniors are forced to prematurely trade their homes for nursing facilities.
Wounded Warrior Project – When you give to the WWP, you’re supporting an organization whose broad appeal reaches across demographic, geographic, and political boundaries. For us, it’s not about the war; it’s about the warrior.
How about you? What are your favorite donation pages? Got any examples of donation page disasters?
