Is AI citing others instead of your organization? Learn how AEO, GEO, and AI visibility can help associations protect their authority.
Let me be blunt: if your AI strategy is focused on writing blog posts faster, generating social captions, or drafting catchier emails, you’re thinking too small.
Yes, AI can absolutely help with those things. And yes, it can save your team time, but that’s not where the real value is. The real opportunity lies in [...]
Every January, I like to reflect on the previous year and consider what the coming year might hold for associations, nonprofits, and Matrix Group. This year, I did something different. I invited a few of my amazing team members at Matrix Group to join me on our podcast, Associations Thrive, to talk about the major trends they [...]
A client recently came to us because traffic to their site had dropped significantly. This organization relies on traffic from organic search to bring in prospective members and prospective course attendees. Looking at their analytics, we learned that it’s specifically traffic from Google that had dropped significantly. What was going on?
If your site is [...]
Many of my association and nonprofit clients are looking to expand their reach.
During the pandemic, virtual conferences helped associations and nonprofits expand their reach by connecting with people who couldn’t – or wouldn’t – travel to an in-person event. These events widened the audience, made meetings more inclusive, and opened the door to new [...]
Everywhere I turn, someone is talking about their “AI strategy.” But here’s the truth: you don’t need an AI strategy. You need a business strategy, and AI should support it.
Too many organizations start with technology. They chase tools, trends, and buzzwords before they’ve clearly defined the problems they’re trying to solve. That’s backward.
Last month, Kevin Ordonez and I presented at .orgCommunity’s Solutions Day in Schaumburg, IL. Our session was focused on the AI journeys of associations. We asked attendees—mostly association CEOs, CIOs, and COOs—a series of questions about how their organizations are approaching AI.
One statistic really stuck out: only 57% of respondents said their organization [...]
AI tools like Canva and ChatGPT promise fast, DIY website creation, but are they good enough for organizations with complex needs? This post explores what AI can (and can’t) do when it comes to website design, development, and content. From the convenience of AI-generated layouts to the irreplaceable value of human expertise, discover when AI might be “good [...]
Every association CEO today needs to think like a Tech CEO. Technology is no longer just backend support — it’s central to strategy, growth, and member satisfaction. This blog post explains why tech leadership matters and what CEOs should do to lead with confidence.
Over the past couple [...]
How do you close an office without sending everything to the landfill? At Matrix Group, we turned our office closure into a win for our staff, our community, and the planet. Team members upgraded their home offices, local schools got much-needed supplies, and nearly nothing went to waste. It was a smarter, more sustainable way to say goodbye. [...]