Well done movie site, love the interactive map, and virtual home of Tumnus
Author: Joanna Pineda
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Are You HyperConnected?
A recent study by Nortel and IDC showed just how wired and connected we have become. The study found that:
- 16% of global workers are already “hyperconnected,” fully embracing a world of multiple devices and intense use of new communication applications. The hyperconnected worker uses a minimum of seven devices for work and personal access, plus at least nine applications like IM, text messaging, web conferencing, and social networks.
- 36% of global workers were designated as “increasingly connected,” meaning they use a minimum of four devices for work and personal access to six or more applications.
- The most hyperconnected country is China and the United States. The least hyperconnected countries were Canada and the United Arab Emirates.
- The ranks of the hyperconnected are expected to rise to 40% in the next few years.
Seven devices and nine applications! Okay, I use four devices: My laptop, iMac, regular phone, and cell phone. And I thought that was over the top, but seven?
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No E-Mail Fridays
I got a wondrous e-mail today, from a Senior VP at the National Federation of Independent Business (NFIB). NFIB is a Matrix Group client and I sent him a routine e-mail. Here is what I got back:
“Please call me today. In an effort to facilitate better communication, I am not going to be communicating by email on Fridays. I look forward to meeting / speaking with you directly. Otherwise, I will respond to your email request on Monday. I encourage you to consider participating. Have a great day.”
Wow, no e-mail on Fridays. I’m not sure I can even imagine a day without e-mail. Would I have the guts to try such a thing? What would my clients and staff say? Would not responding to e-mail be liberating or would I just pay for my indulgence on Monday, when I come back to double the e-mail I have to respond to.
Has your organization implemented a similar policy? How have your members or clients responded? What do you think of the concept?
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New Blog on the Block – MatriXFiles
Okay, we finally did it! Matrix Group launched a blog, MatriXFiles. After helping dozens of clients develop their blog strategies, I decided it was high time we had one. We established our own blog strategy and brand, created an awesome design, put together the content plan and now we’ve launched! I’d love your comments about the site.
The strategy, which includes the site title, is most critical. It sets the tone and image you want to communicate. So, the Matrix Group blog had to have a movie-themed title. You see, every person at Matrix Group is assigned to a team and every team is named after a movie. Why? We’re all superstars around here. While movie names can be lighthearted, they can also be inspirational.