Author: Joanna Pineda

Is GenAI Jeopardizing Your Brand Authority?

That’s how many logos are listed in the largest directory of Web 2.0 applications and services http://www.go2web20.net/ as of today, June 27, 2008.  I want to thank Ani Matson from […]

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2520 Logos and Counting!
Posted on June 27, 2008
That’s how many logos are listed in the largest directory of Web 2.0 applications and services http://www.go2web20.net/ as of today, June 27, 2008.  I want to thank Ani Matson from the National Federation of Independent Business (NFIB) for alerting me to this site. Some of the Web 2.0 applications I like:
The Driving Force Behind Good Leaders
Posted on June 24, 2008
At a recent CEO forum, I had the pleasure of meeting Peter Schutz, former President of Porsche AG and author of the book “The Driving Force: Getting Extraordinary Results with Ordinary People.” Peter calls himself the former king of Porsche because, as he put it, Porsche is a [...]
You Call That a Site Search?
Posted on June 13, 2008
A friend works for Levi Strauss, so I always ask for her opinion when buying jeans. I was looking for skinny jeans; she recommended a pair of 503 jeans. So I went to Levi.com, typed "503" and got nothing. I tried "levis 503" and got nothing. I typed "skinny jeans" and finally [...]
National Electrical Contractors Association
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NECA is the voice of the electrical construction industry. NECA’s national and local chapters advance the industry through advocacy, education, research, and standards development. NECA turned to Matrix Group for a Web strategy and solution to attract new members and improve current members’ benefits. The site includes a flexible, easy to administer Content Management System (CMS), social networking and bookmarking tools, [...]
IDSafety
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Matrix Group created the “ID Safety” Web site, an innovative national public education and outreach campaign dedicated to raising awareness about identity crime, sponsored by the International Association of Chiefs of Police in partnership with Bank of America. The mission of the Web site is to create a comprehensive, multifaceted approach to prevent, investigate, respond to and effectively aid victims [...]
Gall Zeidler Consultants, LLC
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Gall Zeidler Consultants (GZ) is a leader in geotechnics, tunnel engineering and tunnel construction management, with special expertise in transportation and infrastructure projects for major metropolitan settings. Matrix Group redesigned GZ’s entire Web site with the primary goal of showcasing their extensive portfolio of tunnel and other major projects.
National Parks Foundation
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The mission of the National Park Foundation (NPF) is to strengthen the connection between the American people and their National Parks by raising private funds, making strategic grants, creating innovative partnerships and increasing public awareness. NPF came to Matrix Group to create a Web strategy and solution to promote the preservation of national parks and to call on the American public [...]
DirectSelling411
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The Direct Selling Association (DSA) is the national trade association of the leading firms that manufacture and distribute goods and services sold directly to consumers. More than 220 companies are members of the association, including many well-known brand names. For its latest partnership, Matrix Group assisted DSA in implementing a consumer site and a blog. Matrix Group helped DSA analyze its [...]

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