by Joanna Pineda Posted on June 13, 2008
The mission of the National Park Foundation (NPF) is to strengthen the connection between the American people and their National Parks by raising private funds, making strategic grants, creating innovative partnerships and increasing public awareness.
NPF came to Matrix Group to create a Web strategy and solution to promote the preservation of national parks and to call on the American public to take personal action by making donations. Features of the site include an interactive timeline of park philanthropy over the last 100 years; content distribution across NPF and other National Parks and Associations sites; viral marketing campaigns that allowed users to share pages of the site with friends and link to popular social networking and bookmarking sites; analytics and tracking that identified the pages being shared, pages visited and page they exited the site from. In a five month period from when the site was launched, visitors increased from 72,000 to 79,000, average site visit went from 12 min, 50 sec to 14 min, 15 sec and page views jumped from 220,000 to 822,000.
Related Articles
Is GenAI Jeopardizing Your Brand Authority? Posted on June 24, 2026 What happens when ChatGPT, Gemini, or Claude use your organization's research to answer a question but cite someone else instead of you? As AI answer engines become the front door to information, associations need a strategy for AEO (Answer Engine Optimization), GEO (Generative Engine Optimization), and AI visibility to ensure their expertise remains visible, authoritative, and properly attributed. A couple of...
Using AI to Power Smarter Membership and Marketing Strategies Posted on April 8, 2026 Let me be blunt: if your AI strategy is focused on writing blog posts faster, generating social captions, or drafting catchier emails, you’re thinking too small. Yes, AI can absolutely help with those things. And yes, it can save your team time, but that’s not where the real value is. The real opportunity lies in using AI to rethink how your...
Reflections and Predictions: What Associations Should Be Thinking About in 2026 Posted on January 8, 2026 Every January, I like to reflect on the previous year and consider what the coming year might hold for associations, nonprofits, and Matrix Group. This year, I did something different. I invited a few of my amazing team members at Matrix Group to join me on our podcast, Associations Thrive, to talk about the major trends they saw in 2025 and...
