Author: Joanna Pineda

Is GenAI Jeopardizing Your Brand Authority?

What does work life look like at Matrix Group these days? For “Work 5.0” we’re blending remote-first flexibility with intentional, creative ways to connect.

Work 5.0 and the Future of Work at Matrix Group
Posted on April 17, 2025

Matrix Group has entered Work 5.0: a new chapter of mostly remote work, supported by flexible coworking spaces and intentional in-person gatherings. After closing our Crystal City office, we’re embracing a model that reflects how our team truly works today: digital-first, collaborative, and location-flexible. This blog post explores why we made the change and how it’s shaping the [...]

How Matrix Group Chose an AI Note Taker App
Posted on September 26, 2024

It’s rare to be in a Zoom or Teams meeting these days that doesn’t have an AI note taker in the room. Sometimes, there are dueling note takers. Well here at Matrix Group, we have standardized on Fathom. For now. Here’s how we made the decision:

Note Taking is Hard

MatrixMaxx 24.1 Release is Full of Visualizations and Dashboard Enhancements
Posted on May 23, 2024

BIG changes are here with the release of version 24.1 of MatrixMaxx™, a leading Association Management System (AMS) that helps trade associations and professional societies manage their organizations better, have great member journeys, and be higher performing through data.

The past several releases have focused primarily on under-the-hood optimizations and updates, but 24.1 brings [...]

Celebrating 25 Years of Innovation and Impact: Reflecting on Our Journey
Posted on May 1, 2024

Matrix Group is officially 25 years old today. I say “officially” because May 1 is the date on our incorporation papers, but the real date is April 22, when I opened up shop in shared office space in Georgetown, Washington, DC. If you want to hear stories about when, why and how I started the company, listen to [...]

How to Make Your AMS a Revenue Generator, not a Cost Center
Posted on March 25, 2024

I attend a lot of webinars and conferences about non-dues revenue, including Non Dues-A-Palooza. At all of these events, there are presentations and discussions about new products and new partnerships that associations can invest in and offer to their members.

I realized recently that hardly anyone is talking about AMS (association management system) as [...]

The End of Expertise and How Associations Must Adapt
Posted on February 23, 2024

Summary: Trust in higher education, media, and other institutions is at historic lows, while confidence in peers and social media is rising. For associations, this means members are seeking support to protect their credibility and strengthen public trust. This post looks at the data behind declining trust, its impact on associations, and practical ways associations can help members [...]

New Year’s Resolutions For Your Website in 2024
Posted on January 2, 2024

It’s the New Year and all of us are bubbling over with resolutions. So many of us resolve to exercise more, be kinder, spend more time with family, and so on. What about our websites? Shouldn’t we have resolutions for making our websites, email, and social media accounts better?

I am a big fan of [...]