Author: Joanna Pineda

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I hear this a lot from prospects: Our website search sucks! It seems many organizations are in pain with search. Here’s the thing: a good site search requires an investment of […]

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A Good Site Search Requires an Investment of Time and Money
Posted on February 2, 2018

I hear this a lot from prospects: Our website search sucks! It seems many organizations are in pain with search. Here’s the thing: a good site search requires an investment of time and money. This investment can be substantial and I think it’s worth it.

In many ways, Google [...]

A New CMS Won’t Fix Your Broken Web Strategy
Posted on January 16, 2018

I read a lot of RFPs (Requests For Proposals) for website redesigns, and I sit through a lot of demos and presentations. What strikes me is the number of projects where the focus is on the content management system, and not the goals and strategy of the project.

Why [...]

Top 5 Ways to Improve Your Facebook Page Reach
Posted on November 7, 2017
Have you noticed that the likes and interactions on your Facebook page are decreasing? If so, you’re not imagining it - organic reach on Facebook brand pages fell by 52% last year alone, and Facebook has even admitted that only about 16% of your fans see your updates.
Food Marketing Institute Website Redesign
Posted on October 19, 2017
FMI is a trade association that proudly advocates on behalf of the food retail industry. FMI offers resources and provides valuable benefits to more than 1,225 food retail and wholesale member companies in the United States and around the world. FMI membership covers the spectrum of diverse venues where food is sold, including single owner grocery stores, large multi-store supermarket [...]
What Employees Want From Office Space: Flexibility
Posted on October 5, 2017
About a year ago, I was facing a big office space decision. Do we stay in our current office or move? Keep the current space design or blow it out? Our landlord paid for a fancy architect to come up with new layouts and designs. In the end, we decided to stay in place, sign a short lease and use [...]
9 Tips for Holding a Successful Training Session
Posted on September 6, 2017
Holding a training session can be tough. You have to give your audience all of the information they need in a limited time frame, without overwhelming them or, let’s be honest, putting them to sleep. It can be quite the task and balancing act. At Matrix Group, [...]
How to Have a Really Great Search on Your Website
Posted on August 25, 2017
We hear this a lot from people who manage websites and navigate websites, “the site search sucks!” So what can you do to make search not suck on your site?
Here at Matrix Group, we believe a good site search is the result of many things:
  • Good search technology. There are many products on [...]

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