Author: Joanna Pineda

Is GenAI Jeopardizing Your Brand Authority?

As the world of work continues to transition from physical to virtual, the same is happening to conferences, trade shows, and meetings. There are platforms to choose, new or different […]

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How Much Should I Charge for My Virtual Conference?
Posted on May 28, 2020
Man making online purchase with credit cardAs the world of work continues to transition from physical to virtual, the same is happening to conferences, trade shows, and meetings. There are platforms to choose, new or different program formats to consider, and on and on. But the biggest question on everyone’s mind [...]
Should You Convert Your Conference to a Virtual Conference? TLDR: Yes
Posted on May 11, 2020
Woman on laptop with headphonesAll Spring, one client conference after another was cancelled or rescheduled. A few clients converted their conferences to a series of Zoom meetings. With some states opening up, is there a chance that conferences will come back in the Fall, if not the summer? For organizations that have [...]
How To Turn Your Webinars into Interactive, Virtual Meetings
Posted on March 19, 2020
virtual meeting man and womanOver the past couple of weeks, client after client has cancelled meetings, tradeshows and conferences. They're scrambling to find out if they can reschedule events or create an online experience worth good money for. For most of our association clients, their meetings are either in person events or [...]
How Matrix Group Ended up with Four Addresses In One Year
Posted on February 6, 2020
Clients, Partners and Friends, the Matrix Group address is changing. Again. We are imposing upon you, once more, to change your records so that correspondence, checks and everything else arrive at the proper place.
Here's the complicated story of how our one move generated three address changes.
For 10 years, our address was 2711 [...]
How Your Digital Marketing Should Change in 2020
Posted on January 2, 2020
Your website, social media pages, videos, email newsletters, email campaigns - they're all elements of your digital marketing toolbox. It's the start of a new year. How should your digital marketing change in 2020? I queried my staff and here's what we came up with:

Experiment With a Mix of Short- and Long-Form [...]

Leadership Lessons From Star Wars
Posted on December 20, 2019
[caption id="attachment_6189" align="alignright" width="350"] Joanna in her Jedi hoodie and Maki in a Supreme Leader sweatshirt at the Star Wars Episode IX opening night.[/caption] It's no secret that I'm a huge Star Wars fan. Yeah, sure, maybe there was an episode (or two) that wasn't as great, but by and large, I've loved [...]

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