Author: Joanna Pineda

Is GenAI Jeopardizing Your Brand Authority?

A couple of months ago, I listened to an interview with Brian Chesky, CEO of Airbnb. Brian talked about how he and his team did a brainstorming exercise where they […]

Even Your Kids Need a Password Manager
Posted on March 28, 2019
boy on tablet I've blogged in the past about password managers and why I think everyone needs one. Yes, everyone. Even your children.
Not convinced? I asked my 8 year old about his various online accounts. Turns out he's got about a dozen accounts already, between Spanish, Math, school [...]
Ask Your Organization These Questions to Increase Your Membership Renewal Rate
Posted on December 19, 2018
I'm working with a number of associations that are experiencing higher than desired membership churn rates. In some cases, nearly 25% of the membership does not renew each year. That's a lot of members to recruit each year, just to recover from the previous year's loss.
What to do? In this instance, [...]
2018 Top Techie Holiday Gift Ideas from Matrix Group
Posted on December 14, 2018
  No matter what holiday you celebrate, it's a great time to purchase some techie gifts for your family, friends, even yourself. If you're looking for inspiration, here are some recommendations from the Matrix Group staff.
How Do You Compete with Free?
Posted on September 12, 2018
I love Audible, the audiobook app owned by Amazon. I have a monthly subscription because listening to audiobooks with my sons has transformed car rides, plane rides and folding laundry. I usually have extra credits available because it takes us forever to listen [...]
What REALLY Matters for Search Engine Optimization (SEO)
Posted on September 5, 2018
I do a lot of SEO consulting for clients. Clients want to know: how to optimize their websites for Google, how to drive more organic traffic to their sites, and what keywords they should focus on for optimization. At Matrix Group, we spend a lot of time on [...]
GDPR: Do You Really Want to be Forgotten?
Posted on July 17, 2018
Guest post by Tanya Kennedy Luminati, MatrixMaxx Product Manager caution cone on computer We’re almost two months past the GDPR deadline, and we’re all still alive! (Well, mostly.) Just because the deadline has come and passed doesn’t mean the fun is over, though. As I’m sure you’ve [...]