At AMS Fest a couple of weeks ago, I got a chance to sit down with Reggie Henry, Chief Information and Engagement Officer at the American Society of Association Executives […]
Have you noticed that the likes and interactions on your Facebook page are decreasing? If so, you’re not imagining it - organic reach on Facebook brand pages fell by 52% last year alone, and Facebook has even admitted that only about 16% of your fans see your updates.
About a year ago, I was facing a big office space decision. Do we stay in our current office or move? Keep the current space design or blow it out? Our landlord paid for a fancy architect to come up with new layouts and designs. In the end, we decided to stay in place, sign a short lease and use [...]
Holding a training session can be tough. You have to give your audience all of the information they need in a limited time frame, without overwhelming them or, let’s be honest, putting them to sleep. It can be quite the task and balancing act. At Matrix Group, [...]
We hear this a lot from people who manage websites and navigate websites, “the site search sucks!” So what can you do to make search not suck on your site? Here at Matrix Group, we believe a good site search is the result of many things:
Good search technology. There are many products on [...]
I recently had coffee with Carol Singer Neuvelt, Executive Director of NAEM. NAEM is a professional association that empowers corporate leaders to advance environmental stewardship, create safe and healthy workplaces, and promote global sustainability.
Carol says that one of NAEM's biggest member benefits is its peer-led educational [...]
What does digital transformation mean for an association or non-profit? What does this transformation look like? These were two of the questions posed by Teri Carden, Founder of ReviewMyAMS and organizer of AMS Fest 2017, held a couple of weeks ago in Chicago. AMS Fest is a conference devoted [...]
I read a lot of RFPs and I attend a lot of website redesign kickoff meetings. The most important questions I ask are, "Why redesign? Why now?" I usually get answers like:
A few years ago, Matrix Group Creative Director Alex Pineda suggested that we ditch PowerPoint and move to Google Slides. The reason? Collaborating on a PPT file is really hard. We used to pass around huge files via email or rely on the network share. Alex came up with a beautiful [...]
