Author: Joanna Pineda

Is GenAI Jeopardizing Your Brand Authority?

I am so mad.  I booked tickets on Spirit Airlines to attend a wedding in Mexico later this Spring.  I booked the tickets on the Spirit Airlines Web site, paid […]

Spirit Airlines Sucks; American Express Rocks
Posted on February 27, 2009
Poor customer Service I am so mad.  I booked tickets on Spirit Airlines to attend a wedding in Mexico later this Spring.  I booked the tickets on the Spirit Airlines Web site, paid extra to check bags, even paid extra to reserve seats.  Here's the problem: their system [...]
Electrical Contractor Magazine Anti-Counterfeits Initiative
Posted on February 26, 2009
Electrical Contractor Magazine(ECMAG, in collaboration with TED Magazine, recently launched an Anti-Counterfeit Products   Initiative to aggressively fight the increase in counterfeit electric products in the United States. For the new anti-counterfeiting campaign, ECMAG and TED Magazine turned to Matrix Group to create a Web site that will serve as a central repository of resources in the fight against the influx of [...]
Washington Institute for Near East Policy
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The Washington Institute for Near East Policy (WINEP) was established in 1985 to advance a balanced and realistic understanding of American interests in the Middle East. When WINEP decided to launch an Arabic portal, they turned to Matrix Group for help because of our experience working with other research organizations and implementing content management systems; multi-lingual capabilities; and user-focused design [...]
Discover Policing
Posted on February 25, 2009
The International Association of Chiefs of Police (IACP) is the world's oldest and largest nonprofit membership organization of police executives, consisting of operating chief executives of international, federal, state and local agencies of all sizes.  As part of a national recruitment effort, IACP and the Bureau of Justice Assistance tasked Matrix Group International with creating a new “Discover Policing” Web [...]
Standby Power: Is that Monitor Really Turned Off?
Posted on February 24, 2009
Electrical outlet on a green wall In my last power bill, Dominion Power reported that "(n)ationally, 6 percent of our residential electricity consumption goes to ... 'phantom loads' used by devices - such as, VCRs, televisions, stereos, kitchen appliances - that are turned off and [...]
The Graveyard Book
Posted on February 17, 2009
Amazing book about a boy raised by ghosts in a graveyard. The best book I’ve read in years. Neil Gaiman at his best.
Getting Started with a Facebook Page For Your Organization – Part 1
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facebook After last week's webinar on "Creating a Social Networking Strategy For Your Organization," clients and attendees asked me how they should get started with social networking. It can be a daunting task when you consider all the platforms, and the additional work needed to keep the pages populated.  A simple [...]
Your Social Networking Strategy Doesn’t Have to Include the Kitchen Sink
Posted on February 12, 2009
Social Networks By popular demand and client request, I conducted a webinar on Tuesday with esteemed Project Manager Cat Lee from Matrix Group on "Creating a Social Networking Strategy (SN) for Your Organization." Why do a webinar on a topic that is already getting a lot of coverage?  Our reasons:  [...]
Keeping Track of Company Mentions on the Web
Posted on February 5, 2009
When I'm researching a product, I go to the Web. When I'm looking to hire a candidate, I go to the Web. All day long, I'm running searches in Google and other search engines. So it only stands to reason that customers, prospective customers and prospective staff are likely running Google searches on my company,