Author: Joanna Pineda

Is GenAI Jeopardizing Your Brand Authority?

Candidate Obama ran a great campaign and made amazing use of social networking services to get the word out about his campaign, mobilize supporters, create viral messages, and raise money.  […]

The Campaign is Over, but President Obama Still Committed to Social Networking
Posted on March 26, 2009
the_white_house Candidate Obama ran a great campaign and made amazing use of social networking services to get the word out about his campaign, mobilize supporters, create viral messages, and raise money.  When the campaign ended, I wondered if President Obama would continue to use social networking tools or if the constraints [...]
Why Is Going to the Doctor Such a Miserable Experience?
Posted on March 24, 2009
Doctor checking his watch Why is it that going to the doctor is such a miserable experience? I don't think it's just because we're usually sick when we see the doctor. From the attitude of the admin staff, to the wait, to the rushed visit with the doctor, [...]
NECA Convention Web Site
Posted on March 23, 2009
Matrix Group International has provided NECA with a portfolio of innovative Web services that has proven successful for their organization. For the 2009 Convention, NECA turned to Matrix Group to update the Web design and enhance their communications strategy to keep members updated with the latest convention news. Leveraging NECA’s investment in Matrix Group’s development of previous convention web sites, the following [...]
The Power of the Relationship
Posted on March 19, 2009
I tell my staff (especially Project Managers) to jump at any chance to share a meal with a client, vendor or partner. Why? Because I'm convinced that once you've shared a meal with someone, it's a lot harder for them to demonize you, blow you off, ignore your calls and e-mails, or fire you for a small mistake. A [...]
iStockphoto Uses Twitter for Customer Service
Posted on March 17, 2009
Twitter search for iStockphotoClick on the image to see a larger version of a screen shot of the Twitter search I used to get info about the iStockphoto site being down.

I get nearly all of the photos for my blog [...]

EBRI Web Site Redesign
Posted on March 13, 2009
Matrix Group International collaborated with Smith Strategic Inc to give the Employee Benefit Research Institute (EBRI) a new Web site redesign that was classic and timeless.  Matrix implemented the design created by Smith Strategic and took responsibility for the site build and content management system.  Our work included:
  • Implementing the design with the goal of making the EBRI site more visible [...]
Getting Started with Facebook – Part 2 – The New Facebook Pages
Posted on March 11, 2009
Facebook Starting today, March 11, fans of organizations with Facebook pages will interact with their favorite orgs, companies and brands the way they interact with their buddies.  On March 11, all Facebook pages will have status updates, walls, and links, just like personal pages. What does this mean? Well...
  • Fans will interact with [...]
Open Budget Initiative
Posted on March 9, 2009
The International Budget Partnership (IBP) collaborated with Matrix Group International to launch a redesigned web site for a special initiative to promote public access to budget information and the adoption of accountable budget systems across the globe. IBP helps to make budget systems more responsive to the needs of poor and low-income people in society and, through the Open Budget [...]
Subsidized COBRA Coverage in Stimulus Plan = Additional Burden for Small Businesses
Posted on March 3, 2009
I got a call from my insurance agent today. He wanted to be sure that I knew about the new COBRA provisions in the stimulus package that went into effect a few weeks ago. The stimulus plan provides subsidized COBRA benefits to workers (and their families) who lose health care coverage because of involuntary termination of employment (read: [...]