Matrix Group International collaborated with Smith Strategic Inc to give the Employee Benefit Research Institute (EBRI) a new Web site redesign that was classic and timeless. Matrix implemented the design created by Smith Strategic and took responsibility for the site build and content management system. Our work included:
- Implementing the design with the goal of making the EBRI site more visible to search engines. Matrix Group uses CSS to ensure all pages have been optimized with unique title tags, H1 tags and appropriate keywords.
- Adding Web 2.0 features. Site visitors can now see the most popular content, and list of top ten most viewed articles based on a specific date range.
- An RSS Feed. Visitors can now subscribe to the EBRI RSS feed and stay current with the news, research and reports published the Institute.
- Customizing the Google search to better suit EBRI’s needs.