If Matrix Group is creating a new Web site for you or updating an existing one, our project plan is almost sure to include development or review of your taxonomy. […]
If Matrix Group is creating a new Web site for you or updating an existing one, our project plan is almost sure to include development or review of your taxonomy. Taxonomy? Doesn't that have to do with biology and how we classify organisms? (you know, kingdom --> phylum --> [...]
I've been thinking about the terminology that we use to describe our relationships on various social networks. I "follow" people on Twitter and people "follow" me back. I have "friends" on Facebook. I am "linked" to people on LinkedIn. The "follow" relationship is [...]
The dust is finally settling on the Facebook pages for companies and organizations. The new pages were supposed to go live March 11, but the transition seemed to take a few weeks. Here's what we've learned so far about the new Facebook pages:
Status updates (aka What's on your mind?) are [...]
Many clients ask me how to get started with social networking. Should they blog, be on Facebook or LinkedIn, or should they start tweeting? For many organizations, I recommend Twitter. The concept is simple: Twitter lets you broadcast short updates (140 characters or less) [...]
In my last blog post, I referenced the content strategy that the marketing team at Matrix Group has developed to keep our Web site and social networking pages fresh and interesting. Several folks asked for more details on our content strategy, so [...]
Over the past couple of weeks, I've met with clients about their social networking (SN) strategy. A common refrain is this: "Social networking takes too much time. I don't have extra time in the day. And I don't want my staff wasting huge amounts of time on [...]
One of my Project Managers (we call them PMs at Matrix Group) was struggling with an account. The client was frustrated, the Project Manager was frustrated, so of course, now I'm frustrated. I called the client, had a long de-brief session, worked through some issues, and with a [...]
