by Joanna Pineda Posted on February 26, 2009
The Washington Institute for Near East Policy (WINEP) was established in 1985 to advance a balanced and realistic understanding of American interests in the Middle East. When WINEP decided to launch an Arabic portal, they turned to Matrix Group for help because of our experience working with other research organizations and implementing content management systems; multi-lingual capabilities; and user-focused design process. Working in partnership with WINEP, Matrix Group:
- Created a right to left design for the new Arabic portal that would showcase WINEP’s research, experts and events.
- Enhanced the WINEP content management system to support Arabic and the special publishing rules required for the new portal, the need to publish content in right to left mode.
- The CMS also connects English and Arabic content so that visitors can view content in the different languages.
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