Author: Joanna Pineda

Hello 123

A couple of weeks ago, I did a webinar on Tech Debt with my CTO, Maki Kato, and MatrixMaxx AMS Product Manager, Tanya Kennedy-Luminati, and was also recently featured in […]

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How Your Digital Marketing Should Change in 2020
Posted on January 2, 2020
Your website, social media pages, videos, email newsletters, email campaigns - they're all elements of your digital marketing toolbox. It's the start of a new year. How should your digital marketing change in 2020? I queried my staff and here's what we came up with:

Experiment With a Mix of Short- and Long-Form [...]

Leadership Lessons From Star Wars
Posted on December 20, 2019
[caption id="attachment_6189" align="alignright" width="350"] Joanna in her Jedi hoodie and Maki in a Supreme Leader sweatshirt at the Star Wars Episode IX opening night.[/caption] It's no secret that I'm a huge Star Wars fan. Yeah, sure, maybe there was an episode (or two) that wasn't as great, but by and large, I've loved [...]
7 Reasons to Rebrand Your Organization
Posted on November 8, 2019
A brand is not a logo. A brand is not an identity. A brand is not a product. A brand is a person’s gut feeling about a product, service or organization. -- Marty Neumeier, Author and speaker on all things brand I recently did a webinar on branding and rebranding with good friend Jane [...]
Don’t Reuse Passwords Already!
Posted on September 25, 2019
A couple of weeks ago, we had a security alert at the office. A client had called to say that a member reported a breach of the association's website. Employees at a member company had each received an email with an attachment containing their username and password. A quick check showed [...]
How We’re Using Agile and SCRUM to Manage our Office Move
Posted on June 12, 2019
SCRUM board for Matrix Group MoveMatrix Group is moving! We've been in this office for ten years and it's time. Our needs have changed, and my creative team (yes, even developers are creative types, in my opinion) needs a change of scenery. As with all moves, there are about a million tasks [...]

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