Author: Joanna Pineda

Hello 123

Fascinating book on word of mouth marketing. A must read for all marketers.

Your Web Site Is Done, Now Who Owns The Design Files?
Posted on July 9, 2009
locked CDA client whose Web site we recently implemented asked us to make changes to their Web site.  What is normally a routine request turned into a major affair.  The problem?  The design firm that had created their original designs had gone out of business.  The contract specified that [...]
Beer and Cream Cheese SCRUM
Posted on July 7, 2009
Beer + cream cheese = cheesecakeLast Thursday, the MatrixMaxx team celebrated a successful SCRUM sprint with a beer and cream cheese party.  So what do beer and cream cheese have to do with software development, specifically SCRUM? Read on and find out. MatrixMaxx is
The National Hospice Foundation Redesign
Posted on July 6, 2009
The National Hospice Foundation (NHF) raises critical funds needed to serve more than 3400 hospice and palliative care member providers.  Matrix Group collaborated with NHF on the redesign to help convert visitors into donors, and encourage donors to become members of the foundation’s Legacy Society, a planned giving program. Matrix created a new site that includes:
  • A warm, welcoming color [...]
Goodwill Launches Recovery Micro Site to Help Job Seekers Stay Hopeful
Posted on June 29, 2009
Matrix Group collaborated with Goodwill Industries, to design a micro site in response to the current economic climate and high unemployment rates. The new micro site, Recovery.Goodwill.org highlights the organization’s recovery and stimulus resources, including job and training opportunities, career tips, guidance to managing your finances, and many others.
  • Consistency with Goodwill's [...]
ECFC Web Site Redesign and MatrixMaxx Implementation
Posted on
Matrix Group International collaborated with Employers Council on Flexible Compensation (ECFC), an association that supports private employee benefits amongst working families.  The goal of the site was to create a new Web Site that increased ECFC's online presence, but more importantly, streamlined their processes.

Our work includes:

  • A new design that promotes ECFC's online presence, and marketing initiatives.
  • Integration of ExpressionEngine Content [...]
Is Cloud Computing In Your Future?
Posted on June 25, 2009
Cloud ComputingCloud computing is hot, hot, hot.  Early this year,  PC World predicted that cloud computing would shape up as a big trend in 2009.  We all know Amazon as a giant Internet retailer, but its newest business is cloud computing; you can now buy processing power [...]
My Favorite Twitter Visualization Sites
Posted on June 23, 2009
Twitter logoI love Twitter.  Yes,  it's information overload and there's a lot of noise, but I love the commentary and the interesting links.  I also appreciate the updates from friends and family.  More recently, I am loving the Twitter visualization sites that are popping up everywhere. So, what the [...]