I was at Union Station a few weeks ago and on my way out, I validated my parking ticket, which would have given me a dollar or two off the total charge. As instructed [...]
During a recent interview, the candidate asked me if Matrix Group still uses e-mail to promote its services and events. Curious, I asked her why she asked that question. She replied that she thought e-mail was obsolete, that all [...]
A couple of years ago, I was reading about the health benefits of barley. So I decided to pick up a box of Quaker Oats barley at the grocery store. Having never cooked with barley before, I searched for recipes online. Finally, my husband said, [...]
When we moved to our new office in Crysta City, it meant reprinting all of our marketing materials. While it was simply a matter of updating and reprinting most of our collateral, we decided to redesign our business cards. Matrix Group Creative Director Alex Pineda wanted to update the design with the refreshed logo and show some more personality. Here [...]
I was at a conference recently where one of the attendees mentioned that although she's on Twitter, she doesn't understand half of what's being said. "What's a DM?," she said. "And what's the difference between RT and via?" Twitter is deceptively simple. You get 140 characters to [...]
Last Wednesday afternoon, I was harried and stressed. I was leaving for a conference on the West Coast. and if I didn't leave the office by 2:30pm, the drive to BWI was not going to be pretty. But I had two people to call, five e-mails to write, [...]
Clients often ask me how to add social media to their marketing and communication initiatives. Rather than viewing social media as a separate program, I recommend adding social media to existing marketing activities. In addition, I recommend against blasting the same message across the different [...]
Matrix Group collaborated with author and certified financial planner Kelly Campbell to launch a redesigned Web site for Fire Your Broker. The redesign features Kelly's book Fire Your Broker, a practical guide to help individuals take over their financial futures and find the right broker. Our work included:
A new blog where Campbell addresses financial issues, and offers insightful tips on how [...]
I had the pleasure of being part of a panel at today's Grow Smart Biz conference, sponsored by Network Solutions. Our topic was "Integrating Traditional Marketing with Social Media." Despite being the last panel of the day (we started around 4:20pm), I estimated [...]
