Author: Joanna Pineda

Is GenAI Jeopardizing Your Brand Authority?

A harried mom friend of mind sometimes complains that between work and the kids, she doesn’t have a life. Another friend tells me he’ll quit smoking soon. Yet another friend […]

Is This The Life You Want to Lead?
Posted on November 20, 2009
A harried mom friend of mind sometimes complains that between work and the kids, she doesn't have a life. Another friend tells me he'll quit smoking soon. Yet another friend is too busy to take care of his health, he says.  Somehow, it's as if we're all waiting to exhale, waiting for the rest of our life to [...]
PSERS Health Options Program Member Portal
Posted on November 13, 2009
Matrix Group recently worked with Pennsylvania’s Public School Employees’ Retirement System’s (PSERS) Health Options Program (HOP) to launch a member portal. For the first time, PSERS wanted to allow plan members to login to a member portal and review their medical statements online. Our work included:
  • A member portal that allows members to create a profile, login and retrieve a lost password.
  • A [...]
Goodwill Industries Web site Redesign
Posted on
Matrix Group collaborated with Goodwill Industries International, Inc. to launch a redesigned public Web site. The goal of the redesign was to emphasize Goodwill's community-based programs and to better serve its current audience of shoppers, job seekers and funders of employment. Our work included:
  • An updated appearance and user-friendly, color coded navigation.
  • Integration of the Goodwill locator, a tool allowing users to filter [...]
My Favorite Twitter Applications
Posted on October 29, 2009
Twitter logo Twitter was super smart when they created their API and encouraged developers all over the world to come on in, use their API and develop their own applications using Twitter data.  But wait, what's an API, you say? API stands for Application Program Interface.  Wikipedia defines an [...]