Author: Joanna Pineda

Is GenAI Jeopardizing Your Brand Authority?

The Washington DC area is expecting a huge snowstorm this weekend but I’m not worried.  I have a fridge full of food and an endless supply of movies through my […]

Forget Blu-Ray Discs? Movies on Demand is Here
Posted on December 18, 2009
Blu-Ray disc The Washington DC area is expecting a huge snowstorm this weekend but I'm not worried.  I have a fridge full of food and an endless supply of movies through my Apple TV and PS3. Over the past year, content on demand has matured a lot.  [...]
Top Tips for Creating a Great Facebook Page
Posted on December 9, 2009
Facebook logo Over the past year or so, I've seen more and more non-profits and companies create Facebook fan pages for their organizations.  Facebook calls fan pages "a customizable presence for an organization, product, or public personality to join the conversation with Facebook users." Fan pages are great because [...]
Investor Protection Trust Microsite
Posted on December 4, 2009
Matrix Group partnered with The Investor Protection Trust (IPT)  and Georgia Investors Education Program to design and launch a microsite.  IPT’s goal was to provide resources to help consumers make more educated decisions on investments on a state level, while maintaining content that also applied to a national audience. Matrix Group:
  • Incorporated a Content Management System enabling IPT staff in Washington D.C. [...]
Carnegie Middle East Center Bilingual Web site
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Matrix Group recently worked with Carnegie Endowment for International Peace to launch a bilingual Web site for the organization's Middle East Center.  To communicate with its multilingual audience, Carnegie needed to enhance its Web site to provide content in both Arabic and English. Our work included:
  • An enhanced  Content Management System, allowing Center staff to post content in both Arabic and English
  • Incorporation [...]
Accession Point Blog
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Matrix Group worked with Accession Point to design and launch a blog for CEO Jill Stelfox. As a recognized consultant, Stelfox wanted a platform to share her blunt insight on how to help companies and CEO's take their businesses to the next level. Matrix Group work includes the following:
  • Designed a blog that reflected Accession Point’s identity, as well as captured Stelfox’s [...]
Top Tips for Customizing Your Twitter Profile
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Twitter logo I'm following over 700 people on Twitter so I've looked at a lot of Twitter pages.  Yes, I look at pages and tweets closely before making a decision to follow someone.  Some profiles are pretty sparse, while others are fairly elaborate.  What's the saying? "You only have [...]
What Are Your Company Traditions?
Posted on November 25, 2009
Thanksgiving On my way to work this morning, I heard a story on NPR about how immigrants to this country have adopted the Thanksgiving tradition and made it their own.  A Greek chef talked about how his mother made a Thanksgiving turkey but every other dish during the meal was Greek.  [...]