Matrix Group worked with Accession Point to design and launch a blog for CEO Jill Stelfox. As a recognized consultant, Stelfox wanted a platform to share her blunt insight on how to help companies and CEO’s take their businesses to the next level.
Matrix Group work includes the following:
- Designed a blog that reflected Accession Point’s identity, as well as captured Stelfox’s personality
- Incorporated a content management system (CMS) to allow Stelfox to update her content on a frequent basis
- Assisted on content development, ensuring posts were effective and worked well on the Web
- Added a “share” function, allowing visitors to share Stelfox’s blog posts through social networking/bookmarking sites