Author: Joanna Pineda

Is GenAI Jeopardizing Your Brand Authority?

Matrix Group partnered with Direct Selling Association (DSA) to launch a new and enhanced Web site, www.dsa.org.  In collaboration with DSA and Moire Designs, the goal of the updated site […]

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Direct Selling Association Web site Redesign
Posted on March 17, 2010
Matrix Group partnered with Direct Selling Association (DSA) to launch a new and enhanced Web site, www.dsa.org.  In collaboration with DSA and Moire Designs, the goal of the updated site was to make it easier to find information by freshening the design and branding, more effectively market DSA's meetings, publications and research, promote DSA members through an [...]
Half the Sky
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Authors make a compelling case for improving the education and treatment of girls and women worldwide. You will be changed forever if you read this.
The Future of Advertising
Posted on February 25, 2010
It's got to be tough being in the advertising business these days. DVRs (digital video recorders) are allowing viewers to skip commercials, premium channels offer fewer advertising opportunities, circulation numbers for print publications continue to spiral downwards, and research shows that most users avoid anything that looks like a banner ad on a Web page. Ugh, so what's an advertiser [...]
Design Cuisine Blog
Posted on January 26, 2010
Matrix Group partnered with Design Cuisine a recognized D.C. Metro area catering company to design and launch a corporate blog, www.insidedesigncuisine.com.  The goal of the blog was to create a new platform for Design Cuisine to market its services to future prospects, connect with its target audiences and remain top of mind as the premier catering company for every [...]

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