Author: Joanna Pineda

Is GenAI Jeopardizing Your Brand Authority?

In late March, Facebook announced that “Become a Fan” would be replaced by “Like” on Facebook fan pages.  The change rolled out in early April and today, the ubiquitous Facebook […]

Dear Restaurant Owner, Please Ditch the All-Flash Web Site
Posted on April 21, 2010
Why do restaurant owners love Flash so much that their entire Web sites are in Flash? Don't get me wrong, I love Flash and I make a living selling Flash movies, branding areas, yada, yada. But most Web sites should not be all Flash! Here's an example of an all Flash site that is annoying and borderline useless. [...]
The Washington Animal Rescue League Web site Redesign
Posted on April 12, 2010
Matrix Group partnered with the Washington Animal Rescue League to launch a redesigned Web site, www.warl.org.  In order to help animals in need, the League relies on support from the local community -  The goal of the redesign was to help the League expand its support network within the Washington D.C. metro area, increase animal adoptions and program funding, [...]
The Association of Small Foundations Web site Redesign with MatrixMaxx Implementation
Posted on April 9, 2010
Matrix Group partnered with the Association of Small Foundations (ASF) to launch a redesigned Web site, www.smallfoundations.org which includes full integration with MatrixMaxx.  ASF wanted to redesign their Web site to improve the design of the Web site and make information more easily accessible to key audiences.  In addition, ASF wanted to integrate their site's new design with an [...]
Who Watches TV During Regular Broadcast Hours?
Posted on
As I write this, I'm watching an episode of NCIS that I purchased from iTunes and streamed to my Apple TV. Last weekend, I was swapping stories with friends about our favorite TV shows and when someone mentioned a show I didn't recognize, I asked when it was on. The answer? "I don't know, I [...]
Virgin America Has Made it Fun to Fly Again
Posted on April 1, 2010
Whenever Matrix Group flies Creative Director Alex Pineda to the DC area (from San Francisco, where he is based), he asks to fly Virgin America.  Alex says the Virgin flying experience is "superior to other airlines." Last week, I got to experience why Alex likes Virgin so much. For my [...]
Doorways for Women and Families Blog
Posted on March 18, 2010
Matrix Group partnered with Doorway for Women and Families (Doorways) of Northern Virginia to design and launch the DoorwaysVA Blog.  The goal of the blog was to create a new platform for the Doorways blog was to provide an opportunity for Executive Director Linda Dunphy to showcase the agency's leadership on issues related to domestic violence and family homelessness [...]