Author: Joanna Pineda

Is GenAI Jeopardizing Your Brand Authority?

10 days ago, the Matrix Group Facebook fan page had 280 fans.  As of tonight, we have 576 fans, more than double our starting number. How did we do it?  […]

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How We Doubled Our Facebook Fans and Raised Money for the Gulf Recovery Effort
Posted on July 1, 2010
10 days ago, the Matrix Group Facebook fan page had 280 fans.  As of tonight, we have 576 fans, more than double our starting number. How did we do it?  We launched a campaign and created an incentive for people to "Like" us.

The Background

Matrix Group has had a Facebook fan page for a couple of years now and we had [...]
What’s So Fun About FourSquare?
Posted on June 24, 2010
In my quest to try out new social networks, I signed up for FourSquare last year.  I didn't start using the service until a couple of months ago, when I get my new Palm Pre and I felt ready to dive into another social network. FourSquare is a [...]
Are You Ready to Ditch Your Paper Subscriptions?
Posted on May 27, 2010
More and more of my clients are making the decision to eliminate their print magazines and newsletters. They're choosing digital versions of their publications over print to eliminate printing and mailing costs, achieve immediate delivery, and occasionally, create personalized versions based on customer preferences. All of this makes sense [...]
What’s All the Fuss About Facebook’s Open Graph and Privacy Policies?
Posted on May 20, 2010
Remember when Facebook was a closed network, open only to college students? Then Facebook went mainstream and everyone could create a profile. But even back then, Facebook remained a closed network: you had to have a Facebook profile to see other profiles and connect with friends.  Facebook was closed to Google and other search engines, which meant Facebook profiles [...]
iPad
Posted on May 5, 2010
A bunch of us at Matrix Group now have iPads. We love this device. It's different from the iPhone, PC and game console. Love the apps, touch screen and games.

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