by Joanna Pineda Posted on April 9, 2010
Matrix Group partnered with the Association of Small Foundations (ASF) to launch a redesigned Web site, www.smallfoundations.org which includes full integration with MatrixMaxx. ASF wanted to redesign their Web site to improve the design of the Web site and make information more easily accessible to key audiences. In addition, ASF wanted to integrate their site’s new design with an upgraded member database to make it easier for ASF staff to search, view, and update membership information.
Matrix Group:
- Created user profiles that helped in guiding the entire design and development process
- Developed a site design that showcases the benefits of being an ASF member, including educational programs and events, as well as other tools and publications to help small foundations be successful
- Implemented a content management system (CMS) that gives ASF staff full control over the entire site and supports a multi-leveled taxonomy
- Implemented MatrixMaxx, Matrix Group’s enterprise association management software for associations and professional societies.
Visit the new ASF Web site
Related Articles
Is GenAI Jeopardizing Your Brand Authority? Posted on June 24, 2026 What happens when ChatGPT, Gemini, or Claude use your organization's research to answer a question but cite someone else instead of you? As AI answer engines become the front door to information, associations need a strategy for AEO (Answer Engine Optimization), GEO (Generative Engine Optimization), and AI visibility to ensure their expertise remains visible, authoritative, and properly attributed. A couple of...
Using AI to Power Smarter Membership and Marketing Strategies Posted on April 8, 2026 Let me be blunt: if your AI strategy is focused on writing blog posts faster, generating social captions, or drafting catchier emails, you’re thinking too small. Yes, AI can absolutely help with those things. And yes, it can save your team time, but that’s not where the real value is. The real opportunity lies in using AI to rethink how your...
Reflections and Predictions: What Associations Should Be Thinking About in 2026 Posted on January 8, 2026 Every January, I like to reflect on the previous year and consider what the coming year might hold for associations, nonprofits, and Matrix Group. This year, I did something different. I invited a few of my amazing team members at Matrix Group to join me on our podcast, Associations Thrive, to talk about the major trends they saw in 2025 and...
