Matrix Group collaborated with Goodwill Industries International, Inc. to launch a redesigned public Web site. The goal of the redesign was to emphasize Goodwill’s community-based programs and to better serve its current audience of shoppers, job seekers and funders of employment.
Our work included:
- An updated appearance and user-friendly, color coded navigation.
- Integration of the Goodwill locator, a tool allowing users to filter results by type of location.
- Creation and incorporation of user-friendly icons to show Goodwill’s full service offerings.
- The Web site serves as one of the primary communication tools to promote events, employment opportunities and ways to donate.