Author: Joanna Pineda

Is GenAI Jeopardizing Your Brand Authority?

I was on LinkedIn yesterday and the LinkedIn search engine helpfully recommended a couple of people for me to add to my network.  The list included a couple of people […]

Who’s Afraid of User-Generated Content?
Posted on August 25, 2009
Users on Computers From homemade movies on YouTube, to movie and book reviews, comments on blogs, and entries in Wikipedia, user-generated content (UGC) has changed the Web forever. I can't imagine the Amazon shopping experience without comments and ratings from other moms, the posts from [...]
Post-Launch Tasks = Project Overhang
Posted on August 20, 2009
Man climbing rock overhang After each Web site launch, I ask the Project Manager in charge what's left to do. Why?  Because inevitably, there are items that didn't make the launch. I call this Project Overhang and it can be deadly to a firm's profitability and productivity. Project Overhang is [...]
What’s So Cool About Cooliris?
Posted on August 18, 2009
I just discovered CoolIris, a browser plug-in that lets me surf images and videos in a cool, new way. Browser plugs-in are small pieces of software that extend the capabilities of your Web browser.  In this case, I downloaded the CoolIris plug-in for Firefox, installed it, restarted, and I was good to go.  So what's so cool about this [...]
AOPL Web site Redesign and MatrixMaxx Implementation
Posted on
Matrix Group collaborated with Association of Oil Pipelines (AOPL) for a Web site redesign and a MatrixMaxx Implementation. Our work included:
  • A fresh, and engaging Web site design, promoting AOPL as the expert in fuel transportation, and an environmentally aware organization.
  • Implementation of a Content Management System (CMS), allowing staff to make Web site updates with no programming background.
  • A color-coded, interactive map, [...]
Matrix Group Tenth Anniversary Microsite
Posted on August 17, 2009
Matrix Group staff created a Tenth Anniversary Microsite that incorporates fun designs and invites site visitors to actively contribute and participate by:
  • Including favorite Matrix stories from the last ten years in the Share Your Memory section
  • Scrolling through an interactive 10-Year Timeline, filled with important dates, facts and photos from Matrix Group’s very first purple wall, to our new [...]
Why is Facebook so Addictive?
Posted on August 13, 2009
Asleep At The Computer I called a friend last Sunday to say hello and her husband said she was deep in Facebook, and had been for several hours. Several hours! This is a woman who holds a challenging job, has an 18-month old, and even has [...]
How SCRUM Made Our Office Move Great
Posted on August 5, 2009
Office moves are never fun. Our move was months in the planning, but we were still scrambling last Friday night, the day before the movers arrived.  The plan was to complete the physical move on Saturday, then have all staff come in on Sunday to set-up their own work areas, test the network and phones, and help unpack the common [...]