I was at a conference recently where one of the attendees mentioned that although she's on Twitter, she doesn't understand half of what's being said. "What's a DM?," she said. "And what's the difference between RT and via?"
Twitter is deceptively simple. You get 140 characters to [...]
Last Wednesday afternoon, I was harried and stressed. I was leaving for a conference on the West Coast. and if I didn't leave the office by 2:30pm, the drive to BWI was not going to be pretty. But I had two people to call, five e-mails to write, [...]
Clients often ask me how to add social media to their marketing and communication initiatives. Rather than viewing social media as a separate program, I recommend adding social media to existing marketing activities.
In addition, I recommend against blasting the same message across the different [...]
Matrix Group collaborated with author and certified financial planner Kelly Campbell to launch a redesigned Web site for Fire Your Broker. The redesign features Kelly's book Fire Your Broker, a practical guide to help individuals take over their financial futures and find the right broker.
Our work included:
A new blog where Campbell addresses financial issues, and offers insightful tips on how [...]
I had the pleasure of being part of a panel at today's Grow Smart Biz conference, sponsored by Network Solutions. Our topic was "Integrating Traditional Marketing with Social Media." Despite being the last panel of the day (we started around 4:20pm), I estimated [...]
Matrix Group worked with the Flight 93 Federal Advisory Commission and the Flight 93 Memorial Task Force, to design and launch the Flight 93 National Memorial Web site. The purpose of the site is to raise public awareness, funds, and commemorate the memorial, so that future generations may learn, and remember how the brave actions of few, can make a [...]
Matrix Group collaborated with the Sheet Metal Contractors Association (SMCA) and Sheet Metal Workers Local 19, to create a microsite. With the launch of the site, SMCA and Local 19 hope to help stimulate the region’s construction industry and create green jobs for their members, as well as educate the Philadelphia and Delaware Valley communities on the importance of [...]
I'm going to be a panelist at the Grow Smart Biz conference next Tuesday, September 29, 2009 at the Renaissance Hotel in Washington, DC. In my opinion, this conference will be a must-attend event for small business owners and entrepreneurs (more on that later). This blog post is [...]