Author: Joanna Pineda

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Matrix Group collaborated with Goodwill Industries International, Inc. to launch a redesigned public Web site. The goal of the redesign was to emphasize Goodwill’s community-based programs and to better serve […]

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Goodwill Industries Web site Redesign
Posted on November 12, 2009
Matrix Group collaborated with Goodwill Industries International, Inc. to launch a redesigned public Web site. The goal of the redesign was to emphasize Goodwill's community-based programs and to better serve its current audience of shoppers, job seekers and funders of employment. Our work included:
  • An updated appearance and user-friendly, color coded navigation.
  • Integration of the Goodwill locator, a tool allowing users to filter [...]
My Favorite Twitter Applications
Posted on October 29, 2009
Twitter logoTwitter was super smart when they created their API and encouraged developers all over the world to come on in, use their API and develop their own applications using Twitter data.  But wait, what's an API, you say? API stands for Application Program Interface.  Wikipedia defines an [...]
Does the Social Web Mean an End to E-Mail?
Posted on October 20, 2009
Flying swirl of envelopes and e-mailDuring a recent interview, the candidate asked me if Matrix Group still uses e-mail to promote its services and events.  Curious, I asked her why she asked that question.  She replied that she thought e-mail was obsolete, that all [...]
The Art and Science of Business Cards
Posted on October 13, 2009
When we moved to our new office in Crysta City, it meant reprinting all of our marketing materials.  While it was simply a matter of updating and reprinting most of our collateral, we decided to redesign our business cards.  Matrix Group Creative Director Alex Pineda wanted to update the design with the refreshed logo and show some more personality. Here [...]

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