Author: Joanna Pineda

A couple of weeks ago, I held a Town Hall meeting with my staff to discuss office space. Our office lease is expiring in less than 2 years, so our […]

Why Your Organization Needs a Mobile App Strategy
Posted on December 30, 2015
Man holding smartphoneStarting early this year, I have been urging clients to consider a mobile app. Not just a responsive website, which should be a given these days, but native iOS and Android apps. Why? The reasons have been building up over the past couple of years, but I became convinced because of several [...]
Never Attend a Meeting Without a Notebook
Posted on September 15, 2015
[caption id="attachment_5127" align="alignright" width="333"]Never Attend a Meeting Without a Notebook | TheMatriXFiles.com Joanna is never far from her new Surface with the purple keyboard![/caption] During orientation, new staff at Matrix Group are told to ALWAYS bring a notebook to meetings. If you prefer, you can bring a laptop or tablet. Why? It's simple, really. [...]
Why Limit Communications During the RFP Process?
Posted on August 4, 2015
Why Limit Communications During the RFP Process? | www.theMatriXFiles.netLast week, we received an RFP (Request For Proposal) for a new content management system (CMS) and Associaton Management System (AMS).  The RFP was great. The work was totally in our wheelhouse, the association is a segment we go after, and there were [...]
Applying Information Architecture and Design Principles to Life
Posted on July 15, 2015
NetworksI opened up a mailing from our 401(k) provider and was overwhelmed by the tiny type and the options available as investment funds. Ugh. I decided to call my financial planner instead. I was driving around in a parking garage and as usual, I fretted that once parked, I would never be [...]
The 3 Kinds of Fun and Why Fun #3 is the Most Fulfilling
Posted on June 2, 2015
ice climbingI was looking at photos from my friend Mark's ice climbing trip. The pictures were gorgeous but the hikes looked pretty harrowing. I said to Mark, "Um, was it fun?" Mark's response was, "Fun #3." What is Fun #3, you say? Here are Mark's definitions of fun: Fun #1: Fun now, fun [...]
It’s Time To Make Your Website Mobile-Friendly… Really
Posted on April 27, 2015
responsive_design_smallI was in a meeting with a client this week about their plans to redesign their website. He wondered if the organization should invest in responsive design. Wha?
"Hold on," I said. "I don't think going mobile-friendly is optional these days." But, he argued, responsive design adds to the project budget and [...]