Author: Joanna Pineda

Representing more than 600 hospitals and 1,400 long-term care and other health facilities in all 50 states, the Catholic Health Association of the United States (CHA) represents the largest group […]

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Catholic Health Association Centennial Site
Posted on March 25, 2015
CHA Centennial SiteRepresenting more than 600 hospitals and 1,400 long-term care and other health facilities in all 50 states, the Catholic Health Association of the United States (CHA) represents the largest group of nonprofit health care providers in the nation. This year, the association is celebrating its 100th anniversary. In honor of this [...]
Why Every Organization Should Care About Search Engine Optimization (SEO)
Posted on March 18, 2015
Internet search conceptEvery once in a while, a client or prospect will tell me their organization doesn't care about search engine optimization (SEO). Why? I get these reasons:
  • The organization targets a very specific, very niche set of audiences.
  • The organization has a defined universe and they are largely known to the association [...]
Pick Up the Phone! Why Your Marketing Plan Needs a Personal Touch
Posted on March 6, 2015
Phone in handI am a big fan of phone calls. I spend most of day in meetings and on the phone. Why? Because I can't land new deals or big deals via email, just doesn't happen. When we launch websites, I try to call the client contact and the CEO within [...]
What’s In Store for Associations and the Web in 2015?
Posted on February 17, 2015
web_trendsI have the honor of helping a number of association clients plan their web budgets for the next year or two or three. When preparing a web budget, my team and I do research, look at what other organizations are doing, talk to the innovators in the space, and brainstorm with [...]
Why Should You Hire an Agency to Redesign Your Website?
Posted on January 28, 2015
matrixgroup292Every once in a while, I hear from a prospect who says his organization is considering redesigning their site and they'd like to do the design and CMS implementation on their own. They either want to use in-house resources or they intend to use an off the shelf template for design [...]
2015 Top Resolutions for Managing Your Website Better
Posted on January 13, 2015
resolutionsI was in the car yesterday and a radio talk show host was already talking about failed New Year resolutions! C'mon, it's not even the middle of January! Surely we have a few more weeks (and months!) of trying to change behavior before throwing in the towel on failed resolutions. Me, I'm [...]
2014 Top Techie Holiday Gift Ideas from Matrix Group
Posted on December 16, 2014
gifts stackedIt's that time of year again! Time to celebrate the holidays (whatever your affiliation) and do some shopping! Once again, I polled the Matrix Group staff and asked them for their favorite techie/geekie gift ideas. Here are some gifts that will wow, amaze and up your geek cred. :-)
  • This is [...]
Don’t Be Victimized by These Social Engineering Scams
Posted on November 4, 2014
Phishing conceptA couple of weeks ago, a client called in a panic to ask if their website had been hacked. Here's the scenario: one of the administrative assistants had received an email from a senior VP, asking for a copy of their membership database. The email looked legit so she exported [...]

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