Author: Joanna Pineda

Hello 123

I had the honor of moderating a panel at this week’s annual conference of the American Society of Association Executives in Detroit, MI. The panel was titled, “The Role of […]

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Why Limit Communications During the RFP Process?
Posted on August 4, 2015
Why Limit Communications During the RFP Process? | www.theMatriXFiles.netLast week, we received an RFP (Request For Proposal) for a new content management system (CMS) and Associaton Management System (AMS).  The RFP was great. The work was totally in our wheelhouse, the association is a segment we go after, and there were [...]
Applying Information Architecture and Design Principles to Life
Posted on July 15, 2015
NetworksI opened up a mailing from our 401(k) provider and was overwhelmed by the tiny type and the options available as investment funds. Ugh. I decided to call my financial planner instead. I was driving around in a parking garage and as usual, I fretted that once parked, I would never be [...]
The 3 Kinds of Fun and Why Fun #3 is the Most Fulfilling
Posted on June 2, 2015
ice climbingI was looking at photos from my friend Mark's ice climbing trip. The pictures were gorgeous but the hikes looked pretty harrowing. I said to Mark, "Um, was it fun?" Mark's response was, "Fun #3." What is Fun #3, you say? Here are Mark's definitions of fun: Fun #1: Fun now, fun [...]
It’s Time To Make Your Website Mobile-Friendly… Really
Posted on April 27, 2015
responsive_design_smallI was in a meeting with a client this week about their plans to redesign their website. He wondered if the organization should invest in responsive design. Wha?
"Hold on," I said. "I don't think going mobile-friendly is optional these days." But, he argued, responsive design adds to the project budget and [...]
Catholic Health Association Centennial Site
Posted on March 25, 2015
CHA Centennial SiteRepresenting more than 600 hospitals and 1,400 long-term care and other health facilities in all 50 states, the Catholic Health Association of the United States (CHA) represents the largest group of nonprofit health care providers in the nation. This year, the association is celebrating its 100th anniversary. In honor of this [...]
Why Every Organization Should Care About Search Engine Optimization (SEO)
Posted on March 18, 2015
Internet search conceptEvery once in a while, a client or prospect will tell me their organization doesn't care about search engine optimization (SEO). Why? I get these reasons:
  • The organization targets a very specific, very niche set of audiences.
  • The organization has a defined universe and they are largely known to the association [...]
Pick Up the Phone! Why Your Marketing Plan Needs a Personal Touch
Posted on March 6, 2015
Phone in handI am a big fan of phone calls. I spend most of day in meetings and on the phone. Why? Because I can't land new deals or big deals via email, just doesn't happen. When we launch websites, I try to call the client contact and the CEO within [...]
What’s In Store for Associations and the Web in 2015?
Posted on February 17, 2015
web_trendsI have the honor of helping a number of association clients plan their web budgets for the next year or two or three. When preparing a web budget, my team and I do research, look at what other organizations are doing, talk to the innovators in the space, and brainstorm with [...]
Why Should You Hire an Agency to Redesign Your Website?
Posted on January 28, 2015
matrixgroup292Every once in a while, I hear from a prospect who says his organization is considering redesigning their site and they'd like to do the design and CMS implementation on their own. They either want to use in-house resources or they intend to use an off the shelf template for design [...]

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