Author: Joanna Pineda

Is GenAI Jeopardizing Your Brand Authority?

Let’s face it. As marketers, we’re always wondering how to reach more people, get more opens and clicks, drive traffic, and get more conversions. Mobile apps have been terrific at […]

Does Your Website Need Web Push Notifications?
Posted on June 5, 2018
alert bell on desktop computerLet's face it. As marketers, we're always wondering how to reach more people, get more opens and clicks, drive traffic, and get more conversions.
Mobile apps have been terrific at generating visits and conversions because of their ability to send push notifications to users. We've all gotten used to [...]
A Good Site Search Requires an Investment of Time and Money
Posted on February 2, 2018

I hear this a lot from prospects: Our website search sucks! It seems many organizations are in pain with search. Here’s the thing: a good site search requires an investment of time and money. This investment can be substantial and I think it’s worth it.

In many ways, Google [...]

A New CMS Won’t Fix Your Broken Web Strategy
Posted on January 16, 2018

I read a lot of RFPs (Requests For Proposals) for website redesigns, and I sit through a lot of demos and presentations. What strikes me is the number of projects where the focus is on the content management system, and not the goals and strategy of the project.

Why [...]