Author: Joanna Pineda

Is GenAI Jeopardizing Your Brand Authority?

The first night of the Democratic National Convention in Denver was watched by 22 million people who watched the speeches and commentaries on the major networks and cable outlets.  Apparently, […]

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Does Your CEO Need a Blog?
Posted on August 21, 2008
Blog SignSeveral times a week, clients and colleagues ask me if they or their boss should be blogging.  My answer is usually a resounding Yes!, but I also know that a CEO blog usually involves writing on the part of the CEO and CEOs are rarely excited about adding another regular task to their [...]
When Google is More Than a Search Engine
Posted on August 19, 2008
Last week, I needed to convert miles to kilometers.  A couple of weeks ago, I wanted to find a sushi restaurant in Alexandria.  In both cases, I turned to Google. We normally think of Google as a really terrific search engine where you type in a keyword or phrase and get results, but here are my favorite tips for getting the [...]
Baghdad without a Map
Posted on August 15, 2008
I love travel diaries and this one about a Jewish man's travels through the Middle East is hilarious, insightful, poignant, amazingly well written.
Happy Anniversary, Matrix Group!
Posted on August 14, 2008
Matrix Group LogoLots happening at Matrix Group these days.  Matrix Group celebrated nine years in business last May 1, 2008, but we didn't get around to celebrating until a couple of weeks ago.  We also launched a redesign of our Web site last Friday.  The Web site is not quite where we want [...]
Video on Demand from Apple and Sony Not Quite There Yet
Posted on August 6, 2008
Over the past couple of weeks, my family and I had the opportunity to check out the video on demand services from Apple and Sony. We found the services to be easy to use and competitively priced, but there are still a few kinks to work out in the business models.

Apple TV vs. Sony PS3

Let's start with the Apple service.  [...]
Google Searches Amazon Better Than Amazon
Posted on July 31, 2008
Amazon.com is really lucky that Google.com indexes its content and then adds the fabulous Google search algorithms to searches.  In order to find something on Amazon.com, I had to find it on Google.com. My son begged me to purchase software based on the Dr. Seuss ABC Book. We had [...]
I Registered for This Fact Sheet? Why I’m Mad At WebTrends
Posted on July 29, 2008
While preparing for a Matrix Group seminar on usage reports, I decided to get the latest news about Google Analytics and WebTrends on Demand.  I found all the information about Google Analytics on the Google site with no problems.  The WebTrends site advertised a Fact Sheet that promised more technical details about features and implementation, but I had to register. Okay, [...]
Who Needs a Clipping Service When There’s Google Alerts?
Posted on July 25, 2008
Google AlertsA while back, I signed up for several Google Alerts. Google Alerts is a free service that alerts you when your choice of keywords or phrases shows up on news pages, the Web, blogs, videos, and Google group searches. Google recommends setting up Google Alerts to:
  • monitor a developing [...]
I Love Firefox 3!
Posted on July 23, 2008
Firefox 3 launched June 18 and over 8 million people downloaded the new version. As of July 2, there were 28,340,281 total downloads! I procrastinated at first but after a few weeks, I finally clicked on the download link. And boy, am I glad I did! Let me tell [...]

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