Author: Joanna Pineda

Hello 123

Working with some new clients, I’ve been hearing this a lot: My website navigation sucks. Members can’t find information. They call us a lot in frustration. So how do we solve […]

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Amazing Member Journeys Start with Member Interviews
Posted on June 3, 2019
Working with some new clients, I've been hearing this a lot: My website navigation sucks. Members can't find information. They call us a lot in frustration.
So how do we solve this problem? It almost always starts with member interviews.
Why? Because if it's members who are struggling with some aspect of your digital [...]
Your Member Journeys ARE Your Brand
Posted on May 20, 2019
brand design on laptopI conduct a lot of branding and user experience workshops. And my design team works on a lot of corporate identity kits; we redevelop logos, templates, print collateral, email templates, yada, yada. While logo, font, and color are certainly important aspects of a brand, we believe that the user [...]
Don’t Redesign Your Website, Redesign Your Member Journeys
Posted on May 14, 2019
Imapping user flows on paper read a lot of Website Redesign RFPs (request for proposal). They almost always focus on the need for better navigation, a great search, a content management system (CMS) with lots of functionality, a better mobile experience, yada, yada. Here's the problem with these RFPs: they almost always [...]
The Best Way to Develop an Elevator Speech for Your Organization
Posted on May 9, 2019
people holding speech bubblesI conduct a lot of branding and strategy workshops. My Creative Director Alex and I conduct them and we cover a lot of ground. We ask about the history of the organization, what they stand for, their signature benefits, why individuals and organizations join and why they remain, [...]
Even Your Kids Need a Password Manager
Posted on March 28, 2019
boy on tablet I've blogged in the past about password managers and why I think everyone needs one. Yes, everyone. Even your children.
Not convinced? I asked my 8 year old about his various online accounts. Turns out he's got about a dozen accounts already, between Spanish, Math, school [...]
Ask Your Organization These Questions to Increase Your Membership Renewal Rate
Posted on December 19, 2018
I'm working with a number of associations that are experiencing higher than desired membership churn rates. In some cases, nearly 25% of the membership does not renew each year. That's a lot of members to recruit each year, just to recover from the previous year's loss.
What to do? In this instance, [...]
2018 Top Techie Holiday Gift Ideas from Matrix Group
Posted on December 14, 2018
 No matter what holiday you celebrate, it's a great time to purchase some techie gifts for your family, friends, even yourself. If you're looking for inspiration, here are some recommendations from the Matrix Group staff.
  • The Echo Show lets you watch TV and movies, [...]

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