Author: Joanna Pineda

Is GenAI Jeopardizing Your Brand Authority?

Okay, so it’s December 5. I feel like I have tons of time before I celebrate Christmas with my family, but I know that I need to get on the […]

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Matrix Group’s Favorite Tech Gifts This Holiday Season
Posted on December 5, 2008
Okay, so it's December 5. I feel like I have tons of time before I celebrate Christmas with my family, but I know that I need to get on the ball with my holiday shopping.  So I asked my staff for their favorite gadget gifts; this is what I got [...]
Why Citizen Journalist Sites are Worrying Mainstream Media
Posted on November 25, 2008
Every morning, while drinking my green tea, I peruse The New York Times online. Like millions of people around the world, I have canceled my paper subscription to a local or national newspaper and instead rely on the Web to deliver the news. But here's a news flash: an increasing of us are getting our news from citizen journalist [...]
First Bloom for the National Park Foundation
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As a longtime partner of the Matrix Group, the National Park Foundation (NPF) turned to us to develop a new Web site to help promote First Bloom, launched by First Lady Laura Bush. The First Bloom project teaches inner city kids how to protect fragile ecosystems by planting native species in our national parks and creating gardens in their [...]

Flight 93
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The National Park Foundation, Flight 93 National Memorial Campaign is an international fund raising capital for the construction of a Flight 93 National Memorial honoring the crew and passengers lost on 9/11 in Somerset County, Pennsylvania.

As a trusted partner for Web design, for the National Park Foundation, turned to Matrix Group to create a direct marketing campaign featuring a [...]

Who Are These People and Why Are They Following Me?
Posted on November 20, 2008
Unlike some of my friends and many staffers at Matrix Group, I'm relatively new to Twitter, the mini-blogging site that lets you broadcast your status, location and thoughts. I've been "twittering" for just a few months, but I'm addicted. I "tweet" all [...]
Says Anne: So Long and Thanks for the Case Studies
Posted on November 16, 2008
Earlier this week, Anne Holland, founder of MarketingSherpa.com posted her last blog entry on the Sherpablog.  November 10 was her last day as a formal company employee and she used the occasion to recount how MarketingSherpa began. If you don't know MarketingSherpa, you should.  MarketingSherpa is my favorite source for news, information, case studies, how-to guides -- everything about [...]
Yes, Even Companies are Twittering!
Posted on November 12, 2008
I used to think that twittering was for individuals who wanted to broadcast their whereabouts and activities to friends and family. Most of my tweets have to do with where I am, what I'm reading, yada, yada.  But I've found a growing number of companies using Twitter to raise awareness, [...]
What the Shoe Saleman Has to Say About the Economy
Posted on November 6, 2008
President-elect Obama has a lot on his plate.  Perhaps most importantly, he's got to get the economy moving again.  I'm not convinced that getting people to spend money should be the top priority, but let me tell you about Mike, a shoe salesman I met at

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