Author: Joanna Pineda

Is GenAI Jeopardizing Your Brand Authority?

It’s that time of year again: Girl Scout cookie time! My niece is a Girl Scout and I of course want to support her by ordering lots of cookies and […]

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A Technical Requirements Page in English
Posted on January 3, 2009
wplogoA client recently asked if they could run a Wordpress blog on their dedicated server.  Matrix Group normally hosts WordPress sites on a LAMP (Linux, Apache, PHP/Python) box, but this client has a Windows server, so I checked the WP site to find out about hosting on Windows.  I [...]
I’m a Victim of Identity Crime!
Posted on December 30, 2008
Identity ThiefA few months ago, a suspicious charge from Carfax.com showed up on my corporate American Express card statement.  I called Amex; Amex promptly reversed the charges.  The next month, another charge appeared; I called Amex and Amex again reversed the charge but also recommended that I [...]
Another Way to Give This Holiday Season
Posted on December 24, 2008
This holiday season, we are encouraged to "give our time, not gifts."  I applauded the sentiment but then wondered just what it means to give time.  Here are some ways I have found:
  • Give List lists ways to support communities and causes this holiday season (and year-round for that matter) that don’t necessarily require writing a check.  Ideas include:  donating [...]
Sign O The Times: I Can Feel the Recession Everywhere
Posted on December 21, 2008
Photo of a recently laid off personIt's the holiday season but it's not a joyous time for a lot of people.  I can feel the recession everywhere.
  • Every time I get together with friends, someone says, "I have a friend who just got laid off.  [...]
Have You Googled Your Name Lately?
Posted on December 17, 2008
Search the WebOne of the goals of the last redesign of the Matrix Group Web site was to make my bio more prominent in search engines. I had previously resisted putting any information about me on the Web site for a variety of reasons, but my new biz [...]
Retailers: When Soliciting Feedback from your Customers, Be Ready for It!
Posted on December 15, 2008
Gingerbread TrainThe holidays are all about traditions and last Saturday, my son and I engaged in one of my favorites: we created a gingerbread train.  I've been making gingerbread houses for years, first by myself, then with my niece and nephew. and now with my son.  This year, we updated [...]
Why Your CEO Needs to Be Part of Your Next Web Project
Posted on December 9, 2008
Whenever we start a project, especially if the project is related to branding or design, we ask for time with the CEO, Executive Director, President -- the top staff person. It's not always easy to get time with the CEO, and we often don't get [...]
Tribes by Seth Godin
Posted on December 5, 2008
My favorite marketing guru, Seth Godin, tells us how to lead using social networking tools.

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