A client recently asked if they could run a WordPress blog on their dedicated server. Matrix Group normally hosts WordPress sites on a LAMP (Linux, Apache, PHP/Python) box, but this client has a Windows server, so I checked the WP site to find out about hosting on Windows. I found this technical requirements page and I loved its simplicity and user-friendliness – WordPress Requirements page
The requirements were laid out easily and I appreciated the sample message to send to your Web host. Why can’t every technical requirements page be this easy to understand?
Last thing: I love how every page on the WP site has this simple phrase in the bottom, right corner: Code is Poetry.
What happens when ChatGPT, Gemini, or Claude use your organization's research to answer a question but cite someone else instead of you? As AI answer engines become the front door to information, associations need a strategy for AEO (Answer Engine Optimization), GEO (Generative Engine Optimization), and AI visibility to ensure their expertise remains visible, authoritative, and properly attributed. A couple of...
Let me be blunt: if your AI strategy is focused on writing blog posts faster, generating social captions, or drafting catchier emails, you’re thinking too small. Yes, AI can absolutely help with those things. And yes, it can save your team time, but that’s not where the real value is. The real opportunity lies in using AI to rethink how your...
Every January, I like to reflect on the previous year and consider what the coming year might hold for associations, nonprofits, and Matrix Group. This year, I did something different. I invited a few of my amazing team members at Matrix Group to join me on our podcast, Associations Thrive, to talk about the major trends they saw in 2025 and...