Author: Joanna Pineda

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This holiday season, we are encouraged to “give our time, not gifts.”  I applauded the sentiment but then wondered just what it means to give time.  Here are some ways […]

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Another Way to Give This Holiday Season
Posted on December 24, 2008
This holiday season, we are encouraged to "give our time, not gifts."  I applauded the sentiment but then wondered just what it means to give time.  Here are some ways I have found:
  • Give List lists ways to support communities and causes this holiday season (and year-round for that matter) that don’t necessarily require writing a check.  Ideas include:  donating [...]
Sign O The Times: I Can Feel the Recession Everywhere
Posted on December 21, 2008
Photo of a recently laid off personIt's the holiday season but it's not a joyous time for a lot of people.  I can feel the recession everywhere.
  • Every time I get together with friends, someone says, "I have a friend who just got laid off.  [...]
Have You Googled Your Name Lately?
Posted on December 17, 2008
Search the WebOne of the goals of the last redesign of the Matrix Group Web site was to make my bio more prominent in search engines. I had previously resisted putting any information about me on the Web site for a variety of reasons, but my new biz [...]
Retailers: When Soliciting Feedback from your Customers, Be Ready for It!
Posted on December 15, 2008
Gingerbread TrainThe holidays are all about traditions and last Saturday, my son and I engaged in one of my favorites: we created a gingerbread train.  I've been making gingerbread houses for years, first by myself, then with my niece and nephew. and now with my son.  This year, we updated [...]
Why Your CEO Needs to Be Part of Your Next Web Project
Posted on December 9, 2008
Whenever we start a project, especially if the project is related to branding or design, we ask for time with the CEO, Executive Director, President -- the top staff person. It's not always easy to get time with the CEO, and we often don't get [...]
Tribes by Seth Godin
Posted on December 5, 2008
My favorite marketing guru, Seth Godin, tells us how to lead using social networking tools.
Matrix Group’s Favorite Tech Gifts This Holiday Season
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Okay, so it's December 5. I feel like I have tons of time before I celebrate Christmas with my family, but I know that I need to get on the ball with my holiday shopping.  So I asked my staff for their favorite gadget gifts; this is what I got [...]
Why Citizen Journalist Sites are Worrying Mainstream Media
Posted on November 25, 2008
Every morning, while drinking my green tea, I peruse The New York Times online. Like millions of people around the world, I have canceled my paper subscription to a local or national newspaper and instead rely on the Web to deliver the news. But here's a news flash: an increasing of us are getting our news from citizen journalist [...]
First Bloom for the National Park Foundation
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As a longtime partner of the Matrix Group, the National Park Foundation (NPF) turned to us to develop a new Web site to help promote First Bloom, launched by First Lady Laura Bush. The First Bloom project teaches inner city kids how to protect fragile ecosystems by planting native species in our national parks and creating gardens in their [...]

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