Author: Joanna Pineda

Hello 123

All day long, I sit in meetings where my staff, clients and I try to intuit what customers and members want.  We look at usage reports, search logs, customer feedback […]

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Sometimes We Just Need to Ask Our Customers What They Want
Posted on May 14, 2009
People talkingAll day long, I sit in meetings where my staff, clients and I try to intuit what customers and members want.  We look at usage reports, search logs, customer feedback forms, guestbook entries, and survey results.  All of these sources give us insight into what customers do, seek [...]
How I Became a Cool Kid and Why It’s All About the Platform
Posted on May 12, 2009
PlatformWhat do the iPhone, Facebook, Twitter and Google have in common?  They have great platforms that have contributed greatly to their success!  What's a platform and why does it matter? Wikipedia defines a platform as "a place to launch software. It is an agreement that the platform provider gave to [...]
Don’t Like Facebook? Try Another Social Network!
Posted on May 7, 2009
If Google and Twitter seem to be getting all the press, but they're not your cup of tea, don't despair!  There is a social network out there for nearly every interest group and demographic.  Here are some I've tried out recently:
  • FoodBuzz is a social network for people who like food.  You can create a profile and share your recipes, [...]
Little Big Planet
Posted on May 6, 2009
The best PS3 game ever! Great for kids and grown-ups alike. Best played with a group.
Happy 10th Anniversary, Matrix Group!
Posted on April 30, 2009
Matrix Group logoI can't believe that Matrix Group will be 10 years old tomorrow. A decade.  10 years!  When I started Matrix Group in shared office in Georgetown, little did I know that the journey would be difficult, challenging, exhilarating and deeply satisfying. It feels like just yesterday [...]
What Is a Taxonomy and Why Does Your Site Need One?
Posted on April 28, 2009
TaxonomyIf Matrix Group is creating a new Web site for you or updating an existing one, our project plan is almost sure to include development or review of your taxonomy. Taxonomy? Doesn't that have to do with biology and how we classify organisms? (you know, kingdom --> phylum --> [...]
GIMP
Posted on April 27, 2009
I use this free, open source graphics program to crop and resize images on this blog. Love it.
People Want to Follow; Are You Ready to Lead?
Posted on April 23, 2009
Follow the LeaderI've been thinking about the terminology that we use to describe our relationships on various social networks.  I "follow" people on Twitter and people "follow" me back.  I have "friends" on Facebook.  I am "linked" to people on LinkedIn.  The "follow" relationship is [...]
What We’ve Learned About the New Facebook Pages
Posted on April 21, 2009
FacebookThe dust is finally settling on the Facebook pages for companies and organizations.  The new pages were supposed to go live March 11, but the transition seemed to take a few weeks.  Here's what we've learned so far about the new Facebook pages:
  • Status updates (aka What's on your mind?) are [...]

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