Author: Joanna Pineda

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Matrix Group collaborated with Association of Oil Pipelines (AOPL) for a Web site redesign and a MatrixMaxx Implementation. Our work included: A fresh, and engaging Web site design, promoting AOPL […]

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AOPL Web site Redesign and MatrixMaxx Implementation
Posted on August 18, 2009
Matrix Group collaborated with Association of Oil Pipelines (AOPL) for a Web site redesign and a MatrixMaxx Implementation. Our work included:
  • A fresh, and engaging Web site design, promoting AOPL as the expert in fuel transportation, and an environmentally aware organization.
  • Implementation of a Content Management System (CMS), allowing staff to make Web site updates with no programming background.
  • A color-coded, interactive map, [...]
Matrix Group Tenth Anniversary Microsite
Posted on August 17, 2009
Matrix Group staff created a Tenth Anniversary Microsite that incorporates fun designs and invites site visitors to actively contribute and participate by:
  • Including favorite Matrix stories from the last ten years in the Share Your Memory section
  • Scrolling through an interactive 10-Year Timeline, filled with important dates, facts and photos from Matrix Group’s very first purple wall, to our new [...]
Why is Facebook so Addictive?
Posted on August 13, 2009
Asleep At The ComputerI called a friend last Sunday to say hello and her husband said she was deep in Facebook, and had been for several hours. Several hours! This is a woman who holds a challenging job, has an 18-month old, and even has [...]
How SCRUM Made Our Office Move Great
Posted on August 5, 2009
Office moves are never fun. Our move was months in the planning, but we were still scrambling last Friday night, the day before the movers arrived.  The plan was to complete the physical move on Saturday, then have all staff come in on Sunday to set-up their own work areas, test the network and phones, and help unpack the common [...]
Does Your Staff Know What Your Company Does?
Posted on July 30, 2009
A couple of weeks ago, I called Harris Teeter to order a Thomas the Tank Engine birthday cake for my soon-to-be 5 year old son. The conversation went something like this:
Me:  Good morning, I want to order a birthday cake with the Thomas design. HT staff:  Sorry, we don't have Thomas cakes. Me:  But you have a Thomas cake on [...]
Measuring the ROI on Social Media Initiatives
Posted on July 23, 2009
Analyzing The DataI met with a group of CEOs this morning and social media came up in conversation. More than several members of the group wondered if a social media strategy is worth the effort. In other words, how do we measure the return on investment (ROI) [...]
An Office Buildout Is Just Like a Web Site Redesign
Posted on July 21, 2009
Matrix LobbyMatrix Group is getting close to moving to its new space at 2711 Jefferson Davis Highway in Arlington (Crystal City), VA.  This is the first time that we're doing a buildout and I'm looking forward to seeing how our physical space can support how we collaborate and [...]
What’s Your Elevator Speech?
Posted on July 16, 2009
elevatorI moderated a strategy meeting yesterday and a redesign kick-off meeting this afternoon. During both meetings, I started the discussion with a simple question: what's your elevator speech? It sounds so trite and overused to ask about one's elevator speech, so we did something different. We asked each person how [...]

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