Author: Joanna Pineda

Hello 123

It’s got to be tough being in the advertising business these days. DVRs (digital video recorders) are allowing viewers to skip commercials, premium channels offer fewer advertising opportunities, circulation numbers […]

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The Future of Advertising
Posted on February 25, 2010
It's got to be tough being in the advertising business these days. DVRs (digital video recorders) are allowing viewers to skip commercials, premium channels offer fewer advertising opportunities, circulation numbers for print publications continue to spiral downwards, and research shows that most users avoid anything that looks like a banner ad on a Web page. Ugh, so what's an advertiser [...]
Design Cuisine Blog
Posted on January 26, 2010
Matrix Group partnered with Design Cuisine a recognized D.C. Metro area catering company to design and launch a corporate blog, www.insidedesigncuisine.com.  The goal of the blog was to create a new platform for Design Cuisine to market its services to future prospects, connect with its target audiences and remain top of mind as the premier catering company for every [...]
Dear Doctor, Don’t You Know Me By Now?
Posted on January 21, 2010
I went for my annual physical yesterday. I love the practice I go to, but I hate feeling like I'm a nameless, faceless patient, even though I've been a patient for a decade. I also hate that I have to fill out the same infernal forms [...]
Campbell Wealth Management Web site Redesign
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Matrix Group partnered with Campbell Wealth Management a leading financial advisor firm to launch a redesigned Web site.  Matrix Group worked closely with Campbell and his team to create a Web site that strongly connected with his personal philosophy, “to build, manage and protect clients’ financial wealth through a superior level of service with one goal in mind—to enhance their [...]
Pulmonary Hypertension Association Web site Redesign
Posted on January 20, 2010
Matrix Group partnered with the Pulmonary Hypertension Association (PHA) to launch a redesigned Web site.  The goal of the redesign was to create a Web site that conveys PHA's mission-to find ways to prevent and cure pulmonary hypertension through community support, education, advocacy and awareness.  In addition, it was imperative that the new site design focused on effectively communicating the [...]
Crowdsourced Software Development?
Posted on January 14, 2010
This afternoon, the MatrixMaxx team at Matrix Group held a Town Hall meeting with clients to get feedback on about a half dozen features slated to go into the 10.1 version (scheduled for release in early February).  We could have surveyed clients via e-mail or a Web survey; [...]

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