Author: Joanna Pineda

The American Counseling Association (ACA) is a not-for-profit, professional and educational organization that is dedicated to the growth and enhancement of the counseling profession. As the world’s largest association exclusively […]

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American Counseling Association Website Redesign
Posted on March 13, 2013
The American Counseling Association (ACA) is a not-for-profit, professional and educational organization that is dedicated to the growth and enhancement of the counseling profession. As the world's largest association exclusively representing professional counselors, ACA needed to redesign its website to support the demanding needs of counselors who serve in various practice settings worldwide. Matrix Group worked with ACA to completely revamp [...]
IRS2GO
Posted on March 11, 2013
Tax season is here! This app plugs you in to the IRS on the go so you can access your existing tax records, as well as check the status of your 2012 return after it's filed.
Why Rebranding Is Really Hard and Takes a Really Long Time
Posted on March 7, 2013
new-brandA couple of days ago, a Matrix Group client, a major trade association was quoted in a a major news story. The news organization quoted a statistic that the association promotes through its website, about the benefits of working with its members. The trouble was this: the [...]
Shamrock Shake
Posted on March 6, 2013
Only available for a limited time around St. Patty's day, this shake is a guilty, but delicious, pleasure of mine. It's not March without one!
Matrix Group Fundamental #4: Don’t Let Your Boss Make a Mistake
Posted on January 24, 2013
I've blogged in the past about JP's rules. After hearing a great presentation on company values by Dave Friedman to my CEO peer advisory group (i'm a member of Vistage) I decided to rename them Matrix Group fundamentals. The more I thought about it, the more I realized that JP's rules are really a code of [...]
Time To Audit Your Privacy Settings – Everywhere
Posted on January 17, 2013
I got a new iPhone last year and configured it to upload photos to Facebook. Imagine my surprise when photos of me and my kids ended up public on Facebook, even though I have my settings set to all photos as viewable by Friends Only by default. So I dutifully reviewed all of my Facebook privacy [...]
Meshu
Posted on January 7, 2013
Love to travel? Map where you've been in the world then wear the drawing as a piece of art!
“The Black Church and HIV: A Social Justice Imperative” Video for NAACP
Posted on January 2, 2013
Gibraltar Associates, a leading public relations agency, partnered with Matrix Group to create a video for the National Association for the Advancement of Colored People (NAACP) as part of the NAACP's initiative to combat HIV in the African-American community. To kick off their campaign, the NAACP wanted to create a dynamic, powerful video that addresses faith leaders in African communities across [...]

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