Author: Joanna Pineda

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The Food Marketing Institute Foundation, the charitable arm of the Food Marketing Institute (FMI), seeks to ensure continued quality and efficiency in the food retailing system and is operated for […]

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What Happened to My Button? How iOS 7 Will Influence Web Design
Posted on October 2, 2013
I upgraded my iPhone to iOS 7 over the weekend and immediately realized why the Internet is buzzing about this OS upgrade. I did a webinar last week on mobile strategy and one of the attendees asked, "how will iOS 7 affect web design?" Once again, it seems Apple is leading the way and creating a new aesthetic for good [...]
National Electrical Contractors Association Mobile App
Posted on October 1, 2013
The National Electrical Contractors Association (NECA) is the voice of the $130 billion electrical construction industry that brings power, light, and communication technology to buildings and communities across the United States. Now available for download from iTunes and the Google store, the new NECA news app aggregates feeds from the NECA main site, foundation site, magazine site, convention site, conference sites, [...]
It’s Not About Search, It’s About Wayfinding
Posted on September 18, 2013
Man looking laptopOver the past year, I've had many, many clients call and meet with Matrix Group about site search issues. Clients complain that their search isn't pulling up enough results, or it's pulling too many, the formatting isn't great, it doesn't include protected content, yada, yada. I sat down with a [...]
American Computer Development, Inc. Website Redesign
Posted on September 1, 2013
Based in Frederick, MD, American Computer Development, Inc. (ACDi) is an electronics manufacturing services firm that prides itself on agility, quality, and a focus on doing well by its customers and staff. It serves many markets, including aerospace, defense, and medical and life sciences. After serving the company for seven years, ACDi was ready to redesign its current website. The team at ACDi wanted [...]
Time Lapse from TIME
Posted on August 27, 2013
Watch the world change over the course of 3 decades through satellite technology.
Who Should Be In Charge Of Your Redesign Project?
Posted on August 7, 2013
So your organization has decided to redesign its website. Who should be involved? Who should be in charge? And who should make the decisions? I get these questions a lot from senior executives who want to know how to structure their web team, who should be ultimately responsible for the success of the project, and how much staff time should [...]

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