Author: Joanna Pineda

Hello 123

Many clients ask me how to get started with social networking.  Should they blog, be on Facebook or LinkedIn, or should they start tweeting?  For many organizations, I recommend Twitter.   […]

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Getting Started with Twitter For Your Organization
Posted on April 15, 2009
Follow me on TwitterMany clients ask me how to get started with social networking.  Should they blog, be on Facebook or LinkedIn, or should they start tweeting?  For many organizations, I recommend Twitter.   The concept is simple:  Twitter lets you broadcast short updates (140 characters or less) [...]
Creating a Content Strategy for your Web Site, Blog, Social Networks
Posted on April 13, 2009
Pieces of the Marketing PizzleIn my last blog post, I referenced the content strategy that the marketing team at Matrix Group has developed to keep our Web site and social networking pages fresh and interesting.  Several folks asked for more details on our content strategy, so [...]
Search.twitter.com
Posted on April 2, 2009
What are people tweeting about? Get the latest buzz, right now.  Hash tags rock!
Stumbleupon.com
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Gets me out of a broswing rut every time! And driving lots of traffic to the sites worldwide.
What Clients Want: To Be Understood
Posted on March 31, 2009
childinshoesOne of my Project Managers (we call them PMs at Matrix Group) was struggling with an account. The client was frustrated, the Project Manager was frustrated, so of course, now I'm frustrated. I called the client, had a long de-brief session, worked through some issues, and with a [...]
The Campaign is Over, but President Obama Still Committed to Social Networking
Posted on March 26, 2009
the_white_houseCandidate Obama ran a great campaign and made amazing use of social networking services to get the word out about his campaign, mobilize supporters, create viral messages, and raise money.  When the campaign ended, I wondered if President Obama would continue to use social networking tools or if the constraints [...]
Why Is Going to the Doctor Such a Miserable Experience?
Posted on March 24, 2009
Doctor checking his watchWhy is it that going to the doctor is such a miserable experience? I don't think it's just because we're usually sick when we see the doctor. From the attitude of the admin staff, to the wait, to the rushed visit with the doctor, [...]
NECA Convention Web Site
Posted on March 23, 2009
Matrix Group International has provided NECA with a portfolio of innovative Web services that has proven successful for their organization. For the 2009 Convention, NECA turned to Matrix Group to update the Web design and enhance their communications strategy to keep members updated with the latest convention news. Leveraging NECA’s investment in Matrix Group’s development of previous convention web sites, the following [...]
The Power of the Relationship
Posted on March 19, 2009
I tell my staff (especially Project Managers) to jump at any chance to share a meal with a client, vendor or partner. Why? Because I'm convinced that once you've shared a meal with someone, it's a lot harder for them to demonize you, blow you off, ignore your calls and e-mails, or fire you for a small mistake. A [...]

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