Author: Joanna Pineda

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Since July of this year, we’ve had the honor of hosting 9 virtual meetings. It’s been a season of learning because the meetings landscape keeps changing and attendee expectations have […]

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What Makes a Successful Virtual Meeting? Lessons Learned from the Battlefield
Posted on November 11, 2020
light bulb with thought bubblesSince July of this year, we’ve had the honor of hosting 9 virtual meetings. It’s been a season of learning because the meetings landscape keeps changing and attendee expectations have shifted dramatically since the pandemic began. Here are some of the things we’ve learned: Good communication [...]
Should Virtual Conference Sessions Be Live or Pre-Recorded?
Posted on August 10, 2020
Non Dues-a-Palooza Virtual Bazaar LiveI'm attending a lot of conferences these days. I'm also helping clients plan and execute a lot of conferences. All of them online, of course. One of the biggest questions being asked by meeting planners is: Should my educational sessions be live or pre-recorded? Live streamed at a [...]
Why New Member Onboarding is So Critical to the Member Journey
Posted on June 17, 2020
Welcome Aboard Life preserver Imagine this. A person (or company) has made the decision to join your organization. What happens afterward? Does she get a giant welcome packet that she won't read? Does the packet contain current or outdated information? Does he get nothing for a few weeks while you process [...]
How Much Should I Charge for My Virtual Conference?
Posted on May 28, 2020
Man making online purchase with credit cardAs the world of work continues to transition from physical to virtual, the same is happening to conferences, trade shows, and meetings. There are platforms to choose, new or different program formats to consider, and on and on. But the biggest question on everyone’s mind [...]
Should You Convert Your Conference to a Virtual Conference? TLDR: Yes
Posted on May 11, 2020
Woman on laptop with headphonesAll Spring, one client conference after another was cancelled or rescheduled. A few clients converted their conferences to a series of Zoom meetings. With some states opening up, is there a chance that conferences will come back in the Fall, if not the summer? For organizations that have [...]
How To Turn Your Webinars into Interactive, Virtual Meetings
Posted on March 19, 2020
virtual meeting man and womanOver the past couple of weeks, client after client has cancelled meetings, tradeshows and conferences. They're scrambling to find out if they can reschedule events or create an online experience worth good money for. For most of our association clients, their meetings are either in person events or [...]
How Matrix Group Ended up with Four Addresses In One Year
Posted on February 6, 2020
Clients, Partners and Friends, the Matrix Group address is changing. Again. We are imposing upon you, once more, to change your records so that correspondence, checks and everything else arrive at the proper place.
Here's the complicated story of how our one move generated three address changes.
For 10 years, our address was 2711 [...]

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