0:00[Music] 0:08it was probably time to adapt a new brand and what better time to do it than 0:14coupled with our 50th Anniversary because it was uh you know there’s […]
0:00[Music]
0:08it was probably time to adapt a new brand and what better time to do it than
0:14coupled with our 50th Anniversary because it was uh you know there's something about that anniversary that
0:19signals a turning [Music]
0:28point [Music]
0:43this is [...]
0:00[Music]
0:06when I started as executive director my
0:09number one goal was not only to
0:12diversify all of our revenues so to not
0:14rely on our members who are mainly
0:16volunteers the majority and to rely on
0:19other Revenue sources [...]
0:02[Music]
0:05the thing that was missing from my life
0:07when I got out of the Marine cor and I
0:08didn't realize it until I got back in
0:10the union was that camaraderie that
0:12fraternity that Brotherhood that we have
0:14in [...]
0:00[Music]
0:04we try to teach people in apprenticeship
0:05that we prepare you for a career in an
0:07industry not just a job for tomorrow
0:09tomorrow's job may end the day after
0:11tomorrow but our career is going to
0:13[Music]
0:00[Music]
0:02it is a competitive Advantage for not
0:06only an individual who wants to make
0:08themselves more marketable and to
0:10command a higher salary but it is also a
0:12competitive Advantage for a facility or
0:16a corporate structure that owns [...]
0:00[Music]
0:02taking over BMI was one of those typical
0:05cases of the association was doing
0:07things cuz that's the way they were
0:09always done and so when I came in we sat
0:11down with the board and said hey we need
0:00[Music]
0:02when markets shift that's when our
0:04members need us most that's when we need
0:06to kick in not kick back we got to put
0:08our foot on the accelerator and use all
0:11the resources that we have to create
0:00[Music]
0:09this is associations Thrive the podcast
0:11celebrating successful associations and
0:14their leaders I'm your host Joanna pan
0:17CEO and chief Troublemaker at Matrix
0:19Group International welcome to the pilot
0:23and let me tell you the story behind