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Is GenAI Jeopardizing Your Brand Authority?

Is AI citing others instead of your organization? Learn how AEO, GEO, and AI visibility can help associations protect their authority.

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How Creating a Custom GPT Can Help Automate Tedious Tasks and Save Time

Posted on October 7, 2024

I’m always on the lookout for ways to make life easier for myself and my clients. Recently, as I was using Chat GPT to summarize the transcript of my monthly […]

How Matrix Group Chose an AI Note Taker App

Posted on September 26, 2024

It’s rare to be in a Zoom or Teams meeting these days that doesn’t have an AI note taker in the room. Sometimes, there are dueling note takers. Well here […]

Transforming Data Cleanup into a Strategic Opportunity

Posted on June 17, 2024

We work with a lot of associations, databases, and data. Unlike a fine wine, data does not get better with age. It ages rather poorly, in fact, like a loaf […]

MatrixMaxx 24.1 Release is Full of Visualizations and Dashboard Enhancements

Posted on May 23, 2024

BIG changes are here with the release of version 24.1 of MatrixMaxx™, a leading Association Management System (AMS) that helps trade associations and professional societies manage their organizations better […]

Celebrating 25 Years of Innovation and Impact: Reflecting on Our Journey

Posted on May 1, 2024

Matrix Group is officially 25 years old today. I say “officially” because May 1 is the date on our incorporation papers, but the real date is April 22, when I […]

How to Make Your AMS a Revenue Generator, not a Cost Center

Posted on March 25, 2024

I attend a lot of webinars and conferences about non-dues revenue, including Non Dues-A-Palooza. At all of these events, there are presentations and discussions about new products and new partnerships […]

The End of Expertise and How Associations Must Adapt

Posted on February 23, 2024

“Trust in companies from global companies is in decline, worry over societal threats and establishment leaders misleading us is growing, while peers are as trusted as scientists for information on […]

6 Tips for Successful AMS Onboarding for New Staff

Posted on February 12, 2024

When welcoming a new staff member into your organization, the onboarding process plays a pivotal role in shaping their future at your association. It’s not just about acquainting them with […]

Google and Yahoo’s 2024 Email Policy Updates: What You Need to Know

Posted on January 18, 2024

2024 is shaping up to be THE year of safer email, starting with big email authentication policy updates from Google and Yahoo, which will take effect on February 1st, 2024. […]

New Year’s Resolutions For Your Website in 2024

Posted on January 2, 2024

It’s the New Year and all of us are bubbling over with resolutions. So many of us resolve to exercise more, be kinder, spend more time with family, and so […]

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Is GenAI Jeopardizing Your Brand Authority?

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